What’s Sales got to do with It?

Entering my local Coles store, recently, a young woman manning a Wholesale Kitchens promotional booth approached, promoting kitchen sales.
Rewarded for the number of leads she generated, she was thrilled I was ready to upgrade my kitchen. I filled out a lengthy details form, requesting an appointment time of 8:30am Monday morning, to allow the kitchen sales person undivided attention.
A few days later another person called back, confirmed the appointment, and why it had to be at that particular time and day.
The next day the “Sales Manager” called back and said “we can’t see you – that’s when we have our weekly sales meeting”.
Despite my circumstances and other commitments, he would not allow hs sales meeting 8:30 am Monday morning appointment.
The kitchen budget was $25,000. He refused to allow his salesman to attend their appointment with me.
Curious, I telephoned the sales company at 8:35 am that Monday morning… and the telephone rang off… too committed to a sales meeting to answer the phone?
So I called their national head office, a 1800 number, and a automated message said… “our office hours are from 8:30 am please ring back or leave a message”… it was 8:45 am when I rang.
Business MUST be great for Wholesale Kitchens – imagine if SERVICE entered the vocabulary of their management team or if they employed a professional marketing executive!

Published by Leigh Cowan

If you have a passion and enthusiasm for the art and science of strategic marketing and management, spawned from academic findings that work in commercial situations, we should get on fine! ;-) Check out http://leaderepiphany.com.au/

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