Are you tired of rubbish marketing plans that only serve to collect dust?

March 27, 2012

Sometimes, it seems like people have forgotten that a marketing plan should be a clear and concise set of directions that, if followed correctly, ensure you achieve or exceed your goals.
So many marketing plans end up being a report of where the business is now, or a weak wish-list of what the writer thinks might be as good a guess as any.
While many businesses accept the importance of a marketing plan, few know where to start or the questions to ask to build this comprehensive and powerful business tool.
Partly this is because few marketing planners actually have a decent marketing planning template or marketing planning workbook on which they can craft and build a winning marketing plan. See this blog for more>> http://wp.me/pO33U-1r
With literally thousands of awful, limited, and distracting documents offered on the web, all promising they represent a decent marketing plan template, the problem is magnified. Discriminating planners find these are not written by marketing planners, or those whose marketing planning skills and talent have much to be desired. The documents offered appear to be plagiarised extracts from basic business textbooks, devoid of commercial marketing planning functionality.
Since rising to Marketing Manager level in the mid 80’s, I’ve learned, the hard way, how to put together marketing plans that work, and have written around 30 marketing plans since then: 3 were not implemented due to politics of weak management, every other one succeeded.
Since my current consulting firm, Launch Engineering, has been going, we’ve seen frequent occurrences where an aspiring entrepreneur, middle management, marketing executive, or a frustrated COO brings us their marketing plan built upon a generic marketing plan template they’ve wasted weeks of their valuable time trying to fit their business into: The structure of a marketing plan template they have acquired, having distracted them from the key, specific and individual issues that may make or break them.
After seeing this over and over we said to ourselves, “There needs to be a better option for marketing planners.” So we set about empowering marketing planners to identify the real issues and key variables to build proper marketing plans. We built a professional’s marketing planning workbook.
Sharing this with key clients across diverse industries such as banking, telecommunications, infant nutrition, tobacco, international air transport and fashion retailing, this marketing planning workbook has proven to be universally applicable for building marketing plans that are relevant and individual, while being concise and implementable.”
As a non-profit endeavour, we simply called it “the Ultimate Marketing Planning Workbook”, an Excel formatted document of over 30 individual worksheets that force the marketing planner to explore the pertinent issues, and dismiss irrelevancy. Marketing Plans evolve from the workbook’s output of isolating the key issues and identifying the tactics, resources, and strategies necessary to achieve marketing objectives.
Peers, colleagues and even a few clients says the tool is worth its weight in gold and that making it available at a nominal price doesn’t indicate its true value.
However, in an effort to enlighten struggling marketing executives, and raise the bar (so to speak) we decided to release it for only the fulfilment/processing cost.
Anyone who is less than 100% satisfied with their marketing plans will find using this workbook a dream.
Give it a try, go to: http://bit.ly/mktgplan

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