Same old, same old… now its Darrell Lea

July 11, 2012

Darrell Lea shouldn’t have gone broke, and COULD be saved… but is would take an open-minded and clear-thinking CEO, fully supported by shareholders, to save it.

DL, like so many other medium and large companies, suffers the two most eroding factors in business decline: Operational focus (not strategic) and corporate arrogance (generated by leadership of senior executives).

DL needed, and could still be saved by, blue ocean strategies identifiable by the most rudimentary market research, a disciplined adoption of advanced product portfolio management, a re-alignment of customer experience management, and an investment in corporate marketing governance, but mostly by skilled and prudent leadership.

The TRUTH is businesses don’t fail, management does. No difference here to Ansett, FAI, or any other noteworthy failure.

2 Responses to “Same old, same old… now its Darrell Lea”

  1. sayitsmart Says:

    OK – in 25 words or less – segment according to market trends – go premium and/or cheap-and-cheerful serve-yourself bulk. Stay away from the middle.


  2. Great stuff from youR leighcowan.wordpress.com , man. Ive read your stuff before and youre just too awesome. I love what youve got here, love what youre saying and the way you say it. You make it entertaining and you still manage to keep it smart. I cant wait to read more from you. This is really a great blog.


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