Tweets that help in Business

When Twitter started, I guffawed, “What the ….”?

Like so many ‘baby boomers’, I just didn’t ‘get it’.

Even after I started Tweeting, I didn’t really understand the value of the medium, until I sat down with my colleague, Brad Keeling, who has led the cutting edge of Social Media Marketing… then I REALLY started to learn.

Like anything ‘marketing’, the core is really to deliver something of value, something that helps the target audience – in this case readers should enjoy something worth reading.
For me its attempting to give operational and managerial executives some inspiration, motivation, encouragement, or insight so they sail through their day a little easier.

What’s the payback for me, from my Tweets to inspire business people?

We’ll, its kind of like payback from friends… you enjoy some exchange of thought, some banter, some debate, some humour and an affiliation.

What SHOULD be a very much smaller, second benefit, is possible, incidental business opportunity IF readers find my key areas of expertise are LIKELY to be genuinely of assistance in their business circumstances. (This causes the interference, noise and nuisance value of Twitter, in that too many Tweeters Tweet for monetary rather that philanthropic gain.)


The greatest reward when you’re a Tweeter is when people follow and re-tweet your tweets… making you feel like you’re appreciated.

So, if YOU are feeling magnanimous, why not follow me at @LeighCowan and re-tweet one of my tweets now?

Published by Leigh Cowan

If you have a passion and enthusiasm for the art and science of strategic marketing and management, spawned from academic findings that work in commercial situations, we should get on fine! ;-) Check out

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