Frustration is a viral sentiment spreading throughout the global business community, “How do you find executive management who can truly achieve results, embrace cutting-edge methods and implement bold new ways to succeed?”
Business success comes not by natural intuition, through costly mistakes, charismatic diplomacy or knowing the ‘right’ people. (This attitude has, and continues to, put potentially immortal companies at risk and costs billions in avoidable commercial failures.)
Business success comes from wisdom-based talent layered upon experience and knowledge.
Many large international businesses need to experience change and renewal, particularly those with a number of market leading products, in established industries, major categories and competitive businesses.
They desperately NEED sustainable competitive advantage, which comes from innovation built upon solid strategic skills, genuine strategic innovation, blue-ocean growth initiatives spawned by the ability to identify key challenges effecting the organisation, and ability to develop and conceptualise strategies to improve competitiveness, steering those initiatives to improve overall business performance.
This calls for a leader with academic grounding, a breadth of experience that is rare among business individuals, and genuine successes in SME as well as middle sized and large companies. (The premise being no one person is ever responsible for success in large organisations, so ‘pure corporate’ executives from this background are more likely to behave been at the right place, at the right time, as often as they are a true performer.)
Boards must now scour the executive labour market for a new beast: Someone best suited is now an individual with success across a plethora of industries, who possesses demonstrable ability to understand new concepts quickly and act as an innovative thinker, with numerous experiences setting product strategy as well as the ability to implement.
Breakthrough performers must possess a passion for marketing strategy and instinctual understanding of buyer behaviour. They must be endowed with insight into the mechanics of marketing planning and business issues, and a wisdom that is unlikely to been seen in a young, corporate “climber”.
Self assured, mis-perceived as arrogant, or over-confident, ‘hero’ CEO’s dispel doubt when allowed to apply their craft and when results evolve.
All it takes is for an imaginative and dynamic Board or Shareholders to dare to try… the outcome being greater than the pain of resistance to change if they do.