The dynamics of the marketing world is now firmly ‘internet-centric’ .
At least ‘8 times more powerful than TV’ ever was, potentially more cost efficient on a cost per contact basis (although lack of skills means this does not yet hold true for many), able to target better than past media (skills allowing, again), faster, more flexible, and truly able to leap tall buildings in a single bound; internet marketing is at the future of marketing communications, at the least!
Now that Social Media Marketing has reached critical mass, it is vital that marketers embrace marketing theory. The multi stage mass communication model and the importance of the “Group Opinion Leader” is just one of many models that turns the medium into a deploy-able and useful tool… without it lays a HUGE chasm between mega-profits and reality
There is a lack of true marketing knowledge in many of the e-marketers of today… Their strong IT skills, and technical knowledge, have been won at the opportunity cost of not having equivalent knowledge in behavioural science, psychology, buyer behaviour, market maturity, the buyer adoption process, buyer readiness, market segmentation, brand adoption and the 1001 other tools trained into, familiar and understood by only those who dedicatedly devoted themselves to advanced marketing theory in academic and workplace training.
Technically savvy, who don’t know how much they don’t know, are costing BIG bucks, missing BIG opportunities, mis-directing energies and misaligning positioning in inefficient and destructive ways.
With SMM (Social Media Marketing) becoming the sizzling focus for those in pursuit of sustainable competitive advantage, PROFESSIONAL marketing know-how in these advanced strategic marketing skills are mandatory to really springboard super normal profits, using SMM.
Yes, trial and error, extraordinary intuition, blind luck also work…sometimes.
But there’s nothing like knowing what you are doing BEFORE you do it for time, and cost, efficiency.
Marketing theory, PROPERLY understood, and PROPERLY applied, has always secured marketing success. Now, more than ever before, are there opportunities and risks, in investing marketing spend without this knowledge.