Product Development that Wins Overwhelming, Profitable Sales
It is a mad world we live in… so close to the wood, we rarely stand back and enjoy the trees, let alone the whole forest. In MARKETING terms, we’ve been distracted by Marketing Communications (with all the digital hype) and forgotten the other 7P’s of Marketing.
If you do recall proper Marketing Management, just for a second, you’ll recall that new markets arise daily, and new products that better satisfy the needs of market segments are the fast road to blue ocean sales, profits, market share, success, and return on shareholders’ funds and outstanding EBIT.
Product Development Delivers Competitive Edge
The operational focus in FMCG led them to discover that over 50% of profits come from products launched in the past 3 years.
Clever strategic marketing by banks has helped them reap millions in extra profits, without increasing transactions, simply by developing new products that better match the needs and wants of certain market segments, while better matching the capabilities and efficiencies of their organisations.
Product Development Is Getting More Sophisticated
As New Product Development consultants, we have seen a constant sophistication since we began 19 years ago!
It is time to share new and proven updates on New Product Development… changes in thinking, methods, adaptations.. as well as a reminder of the basic Laws of Exchange and the correct strategic directions and actions to take in certain, pre-set circumstances.
For instance, in just a few years, the Stage-Gate process for New Product Development has gone from academic indifference to usage by 80% of USA corporations!
Training Workshop on 2016 Issues, Techniques & Methods In New Product Development
Why not catch up, train some new executives, revitalise some old ones, and tune-up your whole Product Development team by attending my upcoming Product Development course in Kuala Lumpur this June?
You can download a brochure from this link , http://j.mp/kl16prodDEV
Feel free to post questions in the comments section so I can reply and with answers that may help others.
It would be GREAT to see you there!