If Politicians Adopted Advanced Business Methods They’d Earn and Hold Power for Decades…

The Australian Labor & Liberal Parties

The Australian Labor Party commenced in the 19th century, as a body representing the needs of trade unions and rural pastoral workers’ groups at that time. Often described as “a band of unhappy amateurs” it has oscillated between strong and vocal support for the White-Australia policy to multiculturalism in the pursuit of votes and power.

The Australian Liberal Party commenced early in the 20th century, formed by Labor dissidents, as an anti-Labor body, with policies of protectionism and opposed to socialism. It has held onto power with a series of mergers with groups varying from women’s movements, youth groups and dying or weaker parties with anti-Labor sentiment, such as the Country Party.

Why Labor & Liberal dominate now

Each was, however, basically formed and has survived on their match to the perceived needs and wants of the Australian population… polarising political preference to Labor vs. Liberal.

Law 8 of the Immutable Laws of Marketing, The Law of Duality, says, “In the long run, every market becomes a two-horse race.” Which is exactly what has happened. From the Workers Party of 1972 to the Clive Palmer United Party of 2019, emotive attempts to foster better government have been made with poorly structured and inappropriately managed efforts of wealthy egos, rather than objective strategists… with appropriate results. The issue is NEITHER Labor or Liberal offerings currently satisfy the existing and future needs of Australia. Voters feel it… hence, the rise of splinter parties, a senate ballot paper that is the size of a table cloth and record-low levels of primary vote.

Based upon the foundation and infrastructure, neither can ‘metamorphosize’ to be what Australia needs… which is not one, but two new and up-to-date political groups.

Inevitably New Australian Political Parties Will Evolve & Dominate

Sooner or Later Smart Politicians Will Make their Move

Law 10 of the Immutable Laws of Marketing, The Law of Division says, “Over time the category will divide and become two categories.”. Australia has observed evidence of this division in the Australian Labor Party Rudd/Gillard contest, before Labor closed public airing of disharmony. It also witnessed the appalling display of rot in the Australian Liberal Party through the Abbot/Turnbull/Dutton/Morrison evolution.

Discontent has never been higher and will continue to exist until a new Party, founded on current Australia values, rises to the fore.

The difficulty is that politicians are mostly graduates in law or political science and not business strategy. I have yet to meet a politician who thinks of Marketing as anything but advertising and promotion (the root of their problems). I have yet to see market research performed in politics as well as it is in FMCG (fast moving consumer goods). I have yet to see political parties embrace sophisticated management tools in the multi-faceted array of marketing communications… from media interviews and other publicity, with advertising (liberal does the worst ads possible), promotions (poor effort and transparent grandstanding) and personal communications (pride cometh before a fall).

I once mentored a PhD student doing her thesis on “what would happen if a political party utilised modern marketing methods) and the preliminary findings indicated it would rise to power and keep it indefinitely. (Sadly, she discontinued her PhD and the work was never published). Politicians have refused to investigate these findings.

Politicians Are Their Own Worst Enemy – at the Cost of the Country

The self-defeating dichotomy is politicians themselves. Revered motivational psychologist, David McClelland identified that politicians crave power and resist advice from outside their power circle… The “men won’t ask for direction” syndrome, magnified to many degrees.

So when you take modern, helpful, constructive, positive, professional and beneficial change proposals to political parties you get polite rejection base upon a “it is my ball and we play by my rules” response.

Even New Zealand’s PM, Jacinda Ardern, is likely to be guilty of power-driven motivation… it is likely that it just so happens she feels the same way as the greater NZ population, and being so in sync, has won the heart of the other parts of the world. However, there will come a time where her personal lust for power and optimal decisions will contravene each other… then watch out!

Australia’s Continuing Political Turmoil and the Way Forward

The truthful barrier to Australia finding wholesome, beneficial and universal (or as best as can be achieved) political leadership is old-fashioned resistance to change. Basically, things will have to get even worse before they get better… and in getting worse will create a legacy that will be difficult to undo or reverse. It will take a consortium of contributors, a very highly skilled team of strategists, and most importantly and difficult, a national representation by achievement-based leaders willing to stand for parliament… people who genuinely will put the good of Australia before themselves, who will check their egos, greed, and gratification and sincerely strive for an invigorated Australia.

Published by Leigh Cowan

If you have a passion and enthusiasm for the art and science of strategic marketing and management, spawned from academic findings that work in commercial situations, we should get on fine! ;-) Check out http://leaderepiphany.com.au/

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