The modern “Marketing Concept” is “using the resources of your organization that can be competitively utilized to satisfy the needs or wants of an identifiable and reachable target audience.
So, EXPERT marketers that understand their job is, “The holistic, integrated management of exchange” are equipped with the understanding to self-determine if a business should be closing for a lock down, staying open despite a lock down, of actually redeploying resources and responding to a lock down to satisfy new and unsatisfied needs in the market place.
Can you do something for those in need?
Can you deliver new things that a group of people of organisations now want?
Can you reorganize your resources that satisfy new markets? Increased demand? Can you develop new products that people NOW want?
Can you develop new products for new markets?
Internal Marketing Comes First
Remember, you’ll get no-where fast if you don’t have support, engagement and alignment within your organization.
Does your response of effort to adapt fit with the organizations’ MEVPIV?
If not then leadership has to be called into question. and if your leader’s cant embrace change before its too late, get out early.
If leaders are onside, remind them that internal marketing is necessary and leadership has to be overt. Call for enthusiasm, alignment and encouragement from everyone and ask for (and respect) contributions.
And don’t forget…
Act, don’t react: Plan strategically – don’t just embrace reactive tactics
Those who fail to plan, plan to fail.
Think through your strategy. Consider all the implications. Determine contingencies and prepare for them.
YOu marketing plan should not be more than 20 pages, and consider ALL aspects of the marketing mix, and make sure your market research, analsysis, and information is right!