The Biggest Mistake in Business for the Last 100 years?

The 21st Century’s Most Costly Business Mistake? Probably the most expensive mistake of the 21st century is perceiving marketing as meaning advertising and promotion. How the business-world came to close itself off from the science of marketing strategy, the vast and rich knowledge base that makes profitable businesses spark and explode, is a matter ofContinue reading “The Biggest Mistake in Business for the Last 100 years?”

Do you recall EVERYTHING you learned at Uni?

Do you remember EVERYTHING you learned at Uni? Many graduates in business, who I have talked with, admit they don’t remember everything they were taught at Uni. Some confessed cramming just days before an exam, scraping by with a “Pass” and forgetting much of what they learned within months, or weeks, if not days, afterwards.Continue reading “Do you recall EVERYTHING you learned at Uni?”

Thank you, Clive Palmer

United Australia Party has wasted $7M as a direct result of NOT understanding “Marketing”. Thanks to Clive Palmer, the world of business, in particular, the world of #Marketing, can see FIRST-HAND how “Marketing” is MUCH more than just advertising, publicity and promotion. Millions upon millions have been spent, with (in balance) superior advertising media buying,Continue reading “Thank you, Clive Palmer”

The Curse of Corporate Business – Why The Mega Companies Are Floundering

Why So Many Huge Companies are Floundering in the Digital Age. I explain the detailed reasons “why” in my book, “The Four Faces of Marketing” which readers can download below… but summarily, Companies aren’t “good” or “bad” it’s their decision-making leaders that are the important variable! In larger companies like P&G, Unilever & General Mills,Continue reading “The Curse of Corporate Business – Why The Mega Companies Are Floundering”

Is Your CEO a Fraud, Fake or Failure About to Happen?

They say, “Cream Rises to the Top”, and generally it does… rancid or not! How can you determine if the CEO, leading the Company you have your life savings invested in, or who is the employer controlling your professional and financial future, or is the head of the organisation you’re counting on for your security…Continue reading “Is Your CEO a Fraud, Fake or Failure About to Happen?”

The Easiest Way for Businesses to Make Billions

Why Do Businesses Stray from the Proven Path to Making Billions? I recall the adage, “Not advertising is like kissing someone in the dark… YOU know what you’re doing, but nobody else does.” Market research tells you: If there are any kissable people in the dark, How to find them, What sort of kiss theyContinue reading “The Easiest Way for Businesses to Make Billions”

The Truth about Marketing and the Internet

Digital self-promoters constantly claim the Internet has “changed the face of Marketing forever” and is a totally new, “game-changing” phenomenon. This is misleading and divisively untrue. Yes, Marketing COMMUNICATIONS has changed… just as it did when the printing press was invented in the 1400’s, and offset printing in the 1800’s. Marketing COMMUNICATIONS also experienced varyingContinue reading “The Truth about Marketing and the Internet”

Are Most Executives Drowning in Puddles?

43 years of Marketing… And it struck me that I have been obsessed with perfection of application and implementation of marketing excellence for 40 of those years – holy hell! To be fair, my blind faith in commercially-usable academic knowledge has been the major reason I have pulled off some record-breaking successes in my career…Continue reading “Are Most Executives Drowning in Puddles?”

Online Retailing – A Typical Example of the Hierarchies of Marketing at Play

The Hierarchies of Marketing   Many of my followers enthusiastically support my Hierarchies of Marketing model that identifies the need to ‘balance’ Operational Marketing abilities in organisations with with Strategic knowledge. The basic premise is someone who can lay bricks may not be a natural choice to evolve into the designer for a building likeContinue reading “Online Retailing – A Typical Example of the Hierarchies of Marketing at Play”

Clever Ways to Make More Sales & More Profits

Product Development that Wins Overwhelming, Profitable Sales It is a mad world we live in… so close to the wood, we rarely stand back and enjoy the trees, let alone the whole forest. In MARKETING terms, we’ve been distracted by Marketing Communications (with all the digital hype) and forgotten the other 7P’s of Marketing. IfContinue reading “Clever Ways to Make More Sales & More Profits”

Why EVERY SMB or SME should have a Strategic Marketing Consultant

If every SMB used a QUALIFIED marketing consultant there would be  a LOT less SMB’s but a LOT more successful corporations. If not, they’d either be large businesses, merged businesses or different businesses. Small businesses are, far too often, stunted by the limited skills, incompetence, or timidness of the Owner, CEO, major shareholder. Qualified Accountants,Continue reading “Why EVERY SMB or SME should have a Strategic Marketing Consultant”

Facts about business that just might be the secret to success…

Better Sales from Marketing Business people share a lust for sales. Great sales! Extraordinary sales! Record-breaking sales. “How to get better sales” preoccupies them, drives them, absorbs them.  They pine for profitable sales, AND they crave sales that are as easy as possible. Business turned to academia… Economics couldn’t Economics couldn’t conjure up sales. AccountingContinue reading “Facts about business that just might be the secret to success…”

P.E.E.R.S.M.A.R.T. – Smarter than S.M.A.R.T

SMART – its an acronym that’s been around for ages… taught academically, thought commercially, and simply just lacking! Yes, it can be helpful, but sometimes SMART just doesn’t “cut it”. So, what’s missing? Having tested many approaches in many organisations as the Strategic Marketing level… my experience, somewhat enhanced by some Behavioural Theory, suggest SMARTContinue reading “P.E.E.R.S.M.A.R.T. – Smarter than S.M.A.R.T”

Advanced Marketing Planning – Workshop Feb 17-18, in Sydney

Some of my followers might recall that I lectured in Marketing Planning at UTS Graduate School of Business between 2003 and 2009. Others might remember I have written Marketing Plans for national and international companies, many FMCG,  pharmaceutical and consumer durables, a plethora of other big, small & medium companies, both B2B and B2C. IContinue reading “Advanced Marketing Planning – Workshop Feb 17-18, in Sydney”