Should your business should be closing for a lock down or expanding?
Is the simplest but most effective way to improve employee engagement being overlooked?
The 21st Century’s Most Costly Business Mistake? Probably the most expensive mistake of the 21st century is perceiving marketing as meaning advertising and promotion. How the business-world came to close itself off from the science of marketing strategy, the vast and rich knowledge base that makes profitable businesses spark and explode, is a matter ofContinue reading “The Biggest Mistake in Business for the Last 100 years?”
Do you remember EVERYTHING you learned at Uni? Many graduates in business, who I have talked with, admit they don’t remember everything they were taught at Uni. Some confessed cramming just days before an exam, scraping by with a “Pass” and forgetting much of what they learned within months, or weeks, if not days, afterwards.Continue reading “Do you recall EVERYTHING you learned at Uni?”
United Australia Party has wasted $7M as a direct result of NOT understanding “Marketing”. Thanks to Clive Palmer, the world of business, in particular, the world of #Marketing, can see FIRST-HAND how “Marketing” is MUCH more than just advertising, publicity and promotion. Millions upon millions have been spent, with (in balance) superior advertising media buying,Continue reading “Thank you, Clive Palmer”
“Customers” are NOT identical. A “market” is only a corral of market segments. Until business leaders fully accept that fact, businesses will not do as well as they could, probably flounder at some stage, and ultimately fail as their competitors (who DO “get it”) out-manoeuvre them. The Most POWERFUL tool in a business strategist’s arsenalContinue reading “How do you KNOW what your customers want?”
What Factors Make Sales People Successful? I recently shared a Linked In comment, and in my keynote presentations and workshops discuss, a large & intense formal commercial study of selling skills, that showed only two significantly important factors determine a sales person’s success… How hard salespeople work (calls, preparation, & face-to-face time in front ofContinue reading “Why You Cannot Afford Silos between Sales & Marketing”
Why So Many Huge Companies are Floundering in the Digital Age. I explain the detailed reasons “why” in my book, “The Four Faces of Marketing” which readers can download below… but summarily, Companies aren’t “good” or “bad” it’s their decision-making leaders that are the important variable! In larger companies like P&G, Unilever & General Mills,Continue reading “The Curse of Corporate Business – Why The Mega Companies Are Floundering”
Is it Time to Change the Way We Remunerate Recruiters? As someone who is champion to the science of Marketing, many an executive throws down a gauntlet for me in terms of Marketing innovation: In a recent Pricing Workshop, someone challenged me to develop a better “model of exchange” in recruitment. Well here goes…Continue reading “Time for a Recruitment Industry Shake-up?”
They say, “Cream Rises to the Top”, and generally it does… rancid or not! How can you determine if the CEO, leading the Company you have your life savings invested in, or who is the employer controlling your professional and financial future, or is the head of the organisation you’re counting on for your security…Continue reading “Is Your CEO a Fraud, Fake or Failure About to Happen?”
There is a crisis of engagement. With 87% of employees disengaged worldwide, Gallup states in a 2016 report that “employee engagement has barely budged in years”. In the United States and Australia these figures are 68% and 76% respectively. These levels of disengagement represent billions of dollars in costs to organisations and governments. Why areContinue reading “The Easiest Way to Grow Brand Equity is through Customer Engagement & THAT Comes from EMPLOYEE Engagement!”
Why Do Businesses Stray from the Proven Path to Making Billions? I recall the adage, “Not advertising is like kissing someone in the dark… YOU know what you’re doing, but nobody else does.” Market research tells you: If there are any kissable people in the dark, How to find them, What sort of kiss theyContinue reading “The Easiest Way for Businesses to Make Billions”
43 years of Marketing… And it struck me that I have been obsessed with perfection of application and implementation of marketing excellence for 40 of those years – holy hell! To be fair, my blind faith in commercially-usable academic knowledge has been the major reason I have pulled off some record-breaking successes in my career…Continue reading “Are Most Executives Drowning in Puddles?”
* “Glossary of Management Terms” did the ’rounds in the 80’s… but still brings a smile to many – enjoy! Delegate: Pass the buck Pending: What the hell do we do with this? Delayed: Forgotten Urgent: Panic Extreme Urgency: Blind Panic Frank and open discussion: Flaming row Analytical projection: Guess Forecast: Guess Long Range Forecast:Continue reading “Glossary of Management Terms*”
The two most common threats to big corporates can be ORGANISATIONAL and/or ENVIRONMENTAL. As I’ve often said, “Companies don’t fail. Businesses don’t fail. Products don’t fail. Brands don’t fail… It is Leadership and Management that causes these to fail.” In Woolworths case, their internal issues are their sheer refusal to believe that anyoneContinue reading “The Two Most Common Threats to Big Corporates – Suffered by Woolworths”