Online Retailing – A Typical Example of the Hierarchies of Marketing at Play

The Hierarchies of Marketing   Many of my followers enthusiastically support my Hierarchies of Marketing model that identifies the need to ‘balance’ Operational Marketing abilities in organisations with with Strategic knowledge. The basic premise is someone who can lay bricks may not be a natural choice to evolve into the designer for a building likeContinue reading “Online Retailing – A Typical Example of the Hierarchies of Marketing at Play”

Clever Ways to Make More Sales & More Profits

Product Development that Wins Overwhelming, Profitable Sales It is a mad world we live in… so close to the wood, we rarely stand back and enjoy the trees, let alone the whole forest. In MARKETING terms, we’ve been distracted by Marketing Communications (with all the digital hype) and forgotten the other 7P’s of Marketing. IfContinue reading “Clever Ways to Make More Sales & More Profits”

8 Mandatory Actions to Turn Around a Failing Business

When I was a boy, and asked “what do you want to do when you grow up?”, instead of saying fireman or policeman, I would say, “Be a time & efficiency expert”… having evolved into the quasi wish-come-true version of that, I find it enormously frustrating to watch, and doubly frustrating when my assistance isContinue reading “8 Mandatory Actions to Turn Around a Failing Business”

Who To Blame for Failed New Product Development & Launch?

Product launches should never fail Those who follow me, are aware that I ascertain new product launches should never fail. Of course this follows from the fact that products don’t fail… businesses don’t fail… it is MANAGEMENT that fails to do its job properly, who truly fail. How Do Executives Allow Product Launch Failures toContinue reading “Who To Blame for Failed New Product Development & Launch?”

Facts about business that just might be the secret to success…

Better Sales from Marketing Business people share a lust for sales. Great sales! Extraordinary sales! Record-breaking sales. “How to get better sales” preoccupies them, drives them, absorbs them.  They pine for profitable sales, AND they crave sales that are as easy as possible. Business turned to academia… Economics couldn’t Economics couldn’t conjure up sales. AccountingContinue reading “Facts about business that just might be the secret to success…”

Thoughts for Marketing Consultancies that are and want to continue to be Better

One of the profound things I learned after 13 years studying “Marketing” at Uni, from tutoring & lecturing in “Marketing” to MBA students and debating “Marketing” with my peers, is the commercial advantage of using academic knowledge that has meaning and relevance in the commercial environment. FOR MARKETING CONSULTANTS One of the things taught inContinue reading “Thoughts for Marketing Consultancies that are and want to continue to be Better”