Do you recall EVERYTHING you learned at Uni?

Do you remember EVERYTHING you learned at Uni? Many graduates in business, who I have talked with, admit they don’t remember everything they were taught at Uni. Some confessed cramming just days before an exam, scraping by with a “Pass” and forgetting much of what they learned within months, or weeks, if not days, afterwards.Continue reading “Do you recall EVERYTHING you learned at Uni?”

Why You Cannot Afford Silos between Sales & Marketing

What Factors Make Sales People Successful? I recently shared a Linked In comment, and in my keynote presentations and workshops discuss, a large & intense formal commercial study of selling skills, that showed only two significantly important factors determine a sales person’s success… How hard salespeople work (calls, preparation, & face-to-face time in front ofContinue reading “Why You Cannot Afford Silos between Sales & Marketing”

Time for a Recruitment Industry Shake-up?

Is it Time to Change the Way We Remunerate Recruiters?   As someone who is champion to the science of Marketing, many an executive throws down a gauntlet for me in terms of Marketing innovation: In a recent Pricing Workshop, someone challenged me to develop a better “model of exchange” in recruitment. Well here goes…Continue reading “Time for a Recruitment Industry Shake-up?”

The Easiest Way to Grow Brand Equity is through Customer Engagement & THAT Comes from EMPLOYEE Engagement!

There is a crisis of engagement. With 87% of employees disengaged worldwide, Gallup states in a 2016 report that “employee engagement has barely budged in years”. In the United States and Australia these figures are 68% and 76% respectively. These levels of disengagement represent billions of dollars in costs to organisations and governments. Why areContinue reading “The Easiest Way to Grow Brand Equity is through Customer Engagement & THAT Comes from EMPLOYEE Engagement!”

Are Most Executives Drowning in Puddles?

43 years of Marketing… And it struck me that I have been obsessed with perfection of application and implementation of marketing excellence for 40 of those years – holy hell! To be fair, my blind faith in commercially-usable academic knowledge has been the major reason I have pulled off some record-breaking successes in my career…Continue reading “Are Most Executives Drowning in Puddles?”

Online Retailing – A Typical Example of the Hierarchies of Marketing at Play

The Hierarchies of Marketing   Many of my followers enthusiastically support my Hierarchies of Marketing model that identifies the need to ‘balance’ Operational Marketing abilities in organisations with with Strategic knowledge. The basic premise is someone who can lay bricks may not be a natural choice to evolve into the designer for a building likeContinue reading “Online Retailing – A Typical Example of the Hierarchies of Marketing at Play”

8 Mandatory Actions to Turn Around a Failing Business

When I was a boy, and asked “what do you want to do when you grow up?”, instead of saying fireman or policeman, I would say, “Be a time & efficiency expert”… having evolved into the quasi wish-come-true version of that, I find it enormously frustrating to watch, and doubly frustrating when my assistance isContinue reading “8 Mandatory Actions to Turn Around a Failing Business”

Advanced Marketing Planning – Workshop Feb 17-18, in Sydney

Some of my followers might recall that I lectured in Marketing Planning at UTS Graduate School of Business between 2003 and 2009. Others might remember I have written Marketing Plans for national and international companies, many FMCG,  pharmaceutical and consumer durables, a plethora of other big, small & medium companies, both B2B and B2C. IContinue reading “Advanced Marketing Planning – Workshop Feb 17-18, in Sydney”

The 18th Immutable Law of Marketing – The Path to Failure

“The 22 Immutable Laws of Marketing: Violate them at your own risk”. (Reis, A., & Trout, J. – 1993)” still inspires debate, reflection and grounding among professional marketers. In reality, it’s an empirically proven list of importance leadership tools for quality CEO’s to consider in the course of nurturing a business. Entering my 40th yearContinue reading “The 18th Immutable Law of Marketing – The Path to Failure”

Understand “Marketing” Like You Never Have Before!

I wrote this book (see below) for different folks: Business Leaders wanting to build an amazingly resilient business Marketing Professionals SEO Professionals Management professionals Wikipedia – who maintain a completely wrong definition of Marketing on their site but refuse to change it People who think Wikipedia’s definition of Marketing is right Download a FREE copyContinue reading “Understand “Marketing” Like You Never Have Before!”

Why free-to-air TV stations are dying & taking TV advertising to extinction

Ideally, of all industries, TV SHOULD be one that embraces ‘marketing’ with a passion… not only to best understand their clients, but it SHOULD be their business to understand the element of PROMOTION, which they are key to supplying,12.5% to 25 % of the marketing mix, and, in B2C marketing, sometimes over 25% of totalContinue reading “Why free-to-air TV stations are dying & taking TV advertising to extinction”

In search of the perfect Marketing Plan – How to make a Marketing Plan truly POWERFUL? G.R.A.I.S.E – http://instantblogsubscribers.com/vip/LeighCowan

How to make a Marketing Plan truly POWERFUL? G.R.A.I.S.E! Many, many marketing plans are dust collectors – they get written, put on a shelf and forgotten – basically because they do NOT help management get “the job” done. But a GOOD marketing plan… is actually an everyday tool that makes marketing management and achieving marketingContinue reading “In search of the perfect Marketing Plan – How to make a Marketing Plan truly POWERFUL? G.R.A.I.S.E – http://instantblogsubscribers.com/vip/LeighCowan”

Embracing Innovation, Change & Extrordinary super-profits

Have you heard the expression, “Assumptions are the mother of all f—ups”? When observers say, “challenges that corporations face in managing and adopting innovation” are we assuming management skills are a constant – ’cause they ain’t! The managerial errors of Strategic Myopia, Structural Inertia & Reactivity have been denounced for so long, you think rubbishContinue reading “Embracing Innovation, Change & Extrordinary super-profits”