Greg Foran (President and CEO of Walmart USA, and ex-Woolworths employee) said Woolworths’ biggest weakness was the inability to change. This remains true. Only with clarity of vision can Woolworths avert a future where Coles and Aldi become the duopoly, and Woolworths is remembered with the same nostalgia that baby-boomers remember Flemings. The concept isContinue reading “A Future where Coles & Aldi are the Duopoly and #Woolworths is a Distant Memory?”
Product launches should never fail Those who follow me, are aware that I ascertain new product launches should never fail. Of course this follows from the fact that products don’t fail… businesses don’t fail… it is MANAGEMENT that fails to do its job properly, who truly fail. How Do Executives Allow Product Launch Failures toContinue reading “Who To Blame for Failed New Product Development & Launch?”
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Better Sales from Marketing Business people share a lust for sales. Great sales! Extraordinary sales! Record-breaking sales. “How to get better sales” preoccupies them, drives them, absorbs them. They pine for profitable sales, AND they crave sales that are as easy as possible. Business turned to academia… Economics couldn’t Economics couldn’t conjure up sales. AccountingContinue reading “Facts about business that just might be the secret to success…”
One of the profound things I learned after 13 years studying “Marketing” at Uni, from tutoring & lecturing in “Marketing” to MBA students and debating “Marketing” with my peers, is the commercial advantage of using academic knowledge that has meaning and relevance in the commercial environment. FOR MARKETING CONSULTANTS One of the things taught inContinue reading “Thoughts for Marketing Consultancies that are and want to continue to be Better”