The Biggest Mistake in Business for the Last 100 years?

The 21st Century’s Most Costly Business Mistake? Probably the most expensive mistake of the 21st century is perceiving marketing as meaning advertising and promotion. How the business-world came to close itself off from the science of marketing strategy, the vast and rich knowledge base that makes profitable businesses spark and explode, is a matter ofContinue reading “The Biggest Mistake in Business for the Last 100 years?”

Do you recall EVERYTHING you learned at Uni?

Do you remember EVERYTHING you learned at Uni? Many graduates in business, who I have talked with, admit they don’t remember everything they were taught at Uni. Some confessed cramming just days before an exam, scraping by with a “Pass” and forgetting much of what they learned within months, or weeks, if not days, afterwards.Continue reading “Do you recall EVERYTHING you learned at Uni?”

Thank you, Clive Palmer

United Australia Party has wasted $7M as a direct result of NOT understanding “Marketing”. Thanks to Clive Palmer, the world of business, in particular, the world of #Marketing, can see FIRST-HAND how “Marketing” is MUCH more than just advertising, publicity and promotion. Millions upon millions have been spent, with (in balance) superior advertising media buying,Continue reading “Thank you, Clive Palmer”

Why You Cannot Afford Silos between Sales & Marketing

What Factors Make Sales People Successful? I recently shared a Linked In comment, and in my keynote presentations and workshops discuss, a large & intense formal commercial study of selling skills, that showed only two significantly important factors determine a sales person’s success… How hard salespeople work (calls, preparation, & face-to-face time in front ofContinue reading “Why You Cannot Afford Silos between Sales & Marketing”

The Curse of Corporate Business – Why The Mega Companies Are Floundering

Why So Many Huge Companies are Floundering in the Digital Age. I explain the detailed reasons “why” in my book, “The Four Faces of Marketing” which readers can download below… but summarily, Companies aren’t “good” or “bad” it’s their decision-making leaders that are the important variable! In larger companies like P&G, Unilever & General Mills,Continue reading “The Curse of Corporate Business – Why The Mega Companies Are Floundering”

Is Your CEO a Fraud, Fake or Failure About to Happen?

They say, “Cream Rises to the Top”, and generally it does… rancid or not! How can you determine if the CEO, leading the Company you have your life savings invested in, or who is the employer controlling your professional and financial future, or is the head of the organisation you’re counting on for your security…Continue reading “Is Your CEO a Fraud, Fake or Failure About to Happen?”

The Easiest Way to Grow Brand Equity is through Customer Engagement & THAT Comes from EMPLOYEE Engagement!

There is a crisis of engagement. With 87% of employees disengaged worldwide, Gallup states in a 2016 report that “employee engagement has barely budged in years”. In the United States and Australia these figures are 68% and 76% respectively. These levels of disengagement represent billions of dollars in costs to organisations and governments. Why areContinue reading “The Easiest Way to Grow Brand Equity is through Customer Engagement & THAT Comes from EMPLOYEE Engagement!”

The Easiest Way for Businesses to Make Billions

Why Do Businesses Stray from the Proven Path to Making Billions? I recall the adage, “Not advertising is like kissing someone in the dark… YOU know what you’re doing, but nobody else does.” Market research tells you: If there are any kissable people in the dark, How to find them, What sort of kiss theyContinue reading “The Easiest Way for Businesses to Make Billions”

Are Most Executives Drowning in Puddles?

43 years of Marketing… And it struck me that I have been obsessed with perfection of application and implementation of marketing excellence for 40 of those years – holy hell! To be fair, my blind faith in commercially-usable academic knowledge has been the major reason I have pulled off some record-breaking successes in my career…Continue reading “Are Most Executives Drowning in Puddles?”

Clever Ways to Make More Sales & More Profits

Product Development that Wins Overwhelming, Profitable Sales It is a mad world we live in… so close to the wood, we rarely stand back and enjoy the trees, let alone the whole forest. In MARKETING terms, we’ve been distracted by Marketing Communications (with all the digital hype) and forgotten the other 7P’s of Marketing. IfContinue reading “Clever Ways to Make More Sales & More Profits”

A Future where Coles & Aldi are the Duopoly and #Woolworths is a Distant Memory?

Greg Foran (President and CEO of Walmart USA, and ex-Woolworths employee) said Woolworths’ biggest weakness was the inability to change. This remains true. Only with clarity of vision can Woolworths avert a future where Coles and Aldi become the duopoly, and Woolworths is remembered with the same nostalgia that baby-boomers remember Flemings. The concept isContinue reading “A Future where Coles & Aldi are the Duopoly and #Woolworths is a Distant Memory?”

Who To Blame for Failed New Product Development & Launch?

Product launches should never fail Those who follow me, are aware that I ascertain new product launches should never fail. Of course this follows from the fact that products don’t fail… businesses don’t fail… it is MANAGEMENT that fails to do its job properly, who truly fail. How Do Executives Allow Product Launch Failures toContinue reading “Who To Blame for Failed New Product Development & Launch?”

10 Symptoms that show you have Imbalance in your Hierarchies of Marketing

Marketing isn’t right Not satisfactory? Marketing be doing more? Find out how to optimise your marketing here!