Why EVERY SMB or SME should have a Strategic Marketing Consultant

If every SMB used a QUALIFIED marketing consultant there would be  a LOT less SMB’s but a LOT more successful corporations. If not, they’d either be large businesses, merged businesses or different businesses. Small businesses are, far too often, stunted by the limited skills, incompetence, or timidness of the Owner, CEO, major shareholder. Qualified Accountants,Continue reading “Why EVERY SMB or SME should have a Strategic Marketing Consultant”

Facts about business that just might be the secret to success…

Better Sales from Marketing Business people share a lust for sales. Great sales! Extraordinary sales! Record-breaking sales. “How to get better sales” preoccupies them, drives them, absorbs them.  They pine for profitable sales, AND they crave sales that are as easy as possible. Business turned to academia… Economics couldn’t Economics couldn’t conjure up sales. AccountingContinue reading “Facts about business that just might be the secret to success…”

What’s So Special About My Upcoming Advanced Marketing Planning workshop?

Not only is this workshop is packed full of tools and knowledge for any executives who could use a brush up, training, or review of their Marketing Planning skills … Reviewing existing state-of-the-art Marketing Planning, but it ALSO also introduces new, evolving and breakthrough approaches to Marketing Planning that represent cutting-edge in Marketing science. TheContinue reading “What’s So Special About My Upcoming Advanced Marketing Planning workshop?”

P.E.E.R.S.M.A.R.T. – Smarter than S.M.A.R.T

SMART – its an acronym that’s been around for ages… taught academically, thought commercially, and simply just lacking! Yes, it can be helpful, but sometimes SMART just doesn’t “cut it”. So, what’s missing? Having tested many approaches in many organisations as the Strategic Marketing level… my experience, somewhat enhanced by some Behavioural Theory, suggest SMARTContinue reading “P.E.E.R.S.M.A.R.T. – Smarter than S.M.A.R.T”

Advanced Marketing Planning – Workshop Feb 17-18, in Sydney

Some of my followers might recall that I lectured in Marketing Planning at UTS Graduate School of Business between 2003 and 2009. Others might remember I have written Marketing Plans for national and international companies, many FMCG,  pharmaceutical and consumer durables, a plethora of other big, small & medium companies, both B2B and B2C. IContinue reading “Advanced Marketing Planning – Workshop Feb 17-18, in Sydney”

The 18th Immutable Law of Marketing – The Path to Failure

“The 22 Immutable Laws of Marketing: Violate them at your own risk”. (Reis, A., & Trout, J. – 1993)” still inspires debate, reflection and grounding among professional marketers. In reality, it’s an empirically proven list of importance leadership tools for quality CEO’s to consider in the course of nurturing a business. Entering my 40th yearContinue reading “The 18th Immutable Law of Marketing – The Path to Failure”

Defeat Ignorance & Arrogance and its like Printing Money

Bottom line? Business success is the power of an organisation to embrace and support “Marketing” – not the lay person’s understanding on the word, which is usually “advertising”, “selling” or synonymous with “promotion”… and not the common executives understanding that is vaguely of completely unaware of the Hierarchies of Marketing, but the true, holistic understandingContinue reading “Defeat Ignorance & Arrogance and its like Printing Money”

So many businesses could boom beyond all expectations…

So many businesses could boom beyond all expectations… … If ONLY they knew how much they don’t know, when it comes to ‘marketing’. So many still think that “marketing” is “promotion”. Others perceive it as simply ‘selling’. Dangerous CEO’s think marketing is just ‘fluff’. Companies that have leaders with this perception are ultimately doomed… provenContinue reading “So many businesses could boom beyond all expectations…”

Thoughts for Marketing Consultancies that are and want to continue to be Better

One of the profound things I learned after 13 years studying “Marketing” at Uni, from tutoring & lecturing in “Marketing” to MBA students and debating “Marketing” with my peers, is the commercial advantage of using academic knowledge that has meaning and relevance in the commercial environment. FOR MARKETING CONSULTANTS One of the things taught inContinue reading “Thoughts for Marketing Consultancies that are and want to continue to be Better”

Have we abandoned the core root of all business success? (Or Just forgotten the truth?)

Too many marketing strategists believe their own BS! Pricing Strategy, Communications strategy, Online Strategy, branding strategy etc. isn’t genius… it is obvious, common sense that evolves out of the fact that perfect knowledge leads to perfect decisions. I’ve had an extraordinary number of commercial successes in my career, record-breaking ones… NOT because I am oneContinue reading “Have we abandoned the core root of all business success? (Or Just forgotten the truth?)”