Do you recall EVERYTHING you learned at Uni?

Do you remember EVERYTHING you learned at Uni? Many graduates in business, who I have talked with, admit they don’t remember everything they were taught at Uni. Some confessed cramming just days before an exam, scraping by with a “Pass” and forgetting much of what they learned within months, or weeks, if not days, afterwards.Continue reading “Do you recall EVERYTHING you learned at Uni?”

The Two Most Common Threats to Big Corporates – Suffered by Woolworths

The two most common threats to big corporates can be ORGANISATIONAL and/or ENVIRONMENTAL.   As I’ve often said, “Companies don’t fail. Businesses don’t fail. Products don’t fail. Brands don’t fail… It is Leadership and Management that causes these to fail.”   In Woolworths case, their internal issues are their sheer refusal to believe that anyoneContinue reading “The Two Most Common Threats to Big Corporates – Suffered by Woolworths”

Clever Ways to Make More Sales & More Profits

Product Development that Wins Overwhelming, Profitable Sales It is a mad world we live in… so close to the wood, we rarely stand back and enjoy the trees, let alone the whole forest. In MARKETING terms, we’ve been distracted by Marketing Communications (with all the digital hype) and forgotten the other 7P’s of Marketing. IfContinue reading “Clever Ways to Make More Sales & More Profits”

8 Mandatory Actions to Turn Around a Failing Business

When I was a boy, and asked “what do you want to do when you grow up?”, instead of saying fireman or policeman, I would say, “Be a time & efficiency expert”… having evolved into the quasi wish-come-true version of that, I find it enormously frustrating to watch, and doubly frustrating when my assistance isContinue reading “8 Mandatory Actions to Turn Around a Failing Business”

Who To Blame for Failed New Product Development & Launch?

Product launches should never fail Those who follow me, are aware that I ascertain new product launches should never fail. Of course this follows from the fact that products don’t fail… businesses don’t fail… it is MANAGEMENT that fails to do its job properly, who truly fail. How Do Executives Allow Product Launch Failures toContinue reading “Who To Blame for Failed New Product Development & Launch?”

Why EVERY SMB or SME should have a Strategic Marketing Consultant

If every SMB used a QUALIFIED marketing consultant there would be  a LOT less SMB’s but a LOT more successful corporations. If not, they’d either be large businesses, merged businesses or different businesses. Small businesses are, far too often, stunted by the limited skills, incompetence, or timidness of the Owner, CEO, major shareholder. Qualified Accountants,Continue reading “Why EVERY SMB or SME should have a Strategic Marketing Consultant”

Advanced Marketing Planning – Workshop Feb 17-18, in Sydney

Some of my followers might recall that I lectured in Marketing Planning at UTS Graduate School of Business between 2003 and 2009. Others might remember I have written Marketing Plans for national and international companies, many FMCG,  pharmaceutical and consumer durables, a plethora of other big, small & medium companies, both B2B and B2C. IContinue reading “Advanced Marketing Planning – Workshop Feb 17-18, in Sydney”

So many businesses could boom beyond all expectations…

So many businesses could boom beyond all expectations… … If ONLY they knew how much they don’t know, when it comes to ‘marketing’. So many still think that “marketing” is “promotion”. Others perceive it as simply ‘selling’. Dangerous CEO’s think marketing is just ‘fluff’. Companies that have leaders with this perception are ultimately doomed… provenContinue reading “So many businesses could boom beyond all expectations…”

Have we abandoned the core root of all business success? (Or Just forgotten the truth?)

Too many marketing strategists believe their own BS! Pricing Strategy, Communications strategy, Online Strategy, branding strategy etc. isn’t genius… it is obvious, common sense that evolves out of the fact that perfect knowledge leads to perfect decisions. I’ve had an extraordinary number of commercial successes in my career, record-breaking ones… NOT because I am oneContinue reading “Have we abandoned the core root of all business success? (Or Just forgotten the truth?)”

Understand “Marketing” Like You Never Have Before!

I wrote this book (see below) for different folks: Business Leaders wanting to build an amazingly resilient business Marketing Professionals SEO Professionals Management professionals Wikipedia – who maintain a completely wrong definition of Marketing on their site but refuse to change it People who think Wikipedia’s definition of Marketing is right Download a FREE copyContinue reading “Understand “Marketing” Like You Never Have Before!”

Why free-to-air TV stations are dying & taking TV advertising to extinction

Ideally, of all industries, TV SHOULD be one that embraces ‘marketing’ with a passion… not only to best understand their clients, but it SHOULD be their business to understand the element of PROMOTION, which they are key to supplying,12.5% to 25 % of the marketing mix, and, in B2C marketing, sometimes over 25% of totalContinue reading “Why free-to-air TV stations are dying & taking TV advertising to extinction”

Corporate Arrogance: Ready for another victim in Woolworths?

Roger Corbett, who was CEO of Woolworths on its rise to co-domination of Australian retailing, warned that corporate arrogance was the most dangerous threat to Woolworths’ future. Could he be right? In March, 2009, post GFC, American business analysts came to the conclusion… “Today, we face corporate arrogance that is almost transcendent and vastly moreContinue reading “Corporate Arrogance: Ready for another victim in Woolworths?”

In search of the perfect Marketing Plan – How to make a Marketing Plan truly POWERFUL? G.R.A.I.S.E – http://instantblogsubscribers.com/vip/LeighCowan

How to make a Marketing Plan truly POWERFUL? G.R.A.I.S.E! Many, many marketing plans are dust collectors – they get written, put on a shelf and forgotten – basically because they do NOT help management get “the job” done. But a GOOD marketing plan… is actually an everyday tool that makes marketing management and achieving marketingContinue reading “In search of the perfect Marketing Plan – How to make a Marketing Plan truly POWERFUL? G.R.A.I.S.E – http://instantblogsubscribers.com/vip/LeighCowan”

Better marketing plans using a marketing planning workbook

Are you as tired as we are of rubbish marketing plans that only serve to collect dust? Sometimes, it seems like people have forgotten that a marketing plan should be a clear and concise set of directions that, if followed correctly, ensure you achieve or exceed your goals. So many marketing plans end up beingContinue reading “Better marketing plans using a marketing planning workbook”