The Yellow Pages: A Perfect Example of the Law of Brand Decay

For years, many small enterprises, reliant on people finding their contact details, were held to ransom and obliged to pay cruel premiums to obtain listing sin the Yellow Pages. While some prospered, others found themselves working to pay their Yellow Pages advertising before they earned their own wages. This is a perfect example of… “CustomerContinue reading “The Yellow Pages: A Perfect Example of the Law of Brand Decay”