Product Development that Wins Overwhelming, Profitable Sales

It is a mad world we live in… so close to the wood, we rarely stand back and enjoy the trees, let alone the whole forest. In MARKETING terms, we’ve been distracted by Marketing Communications (with all the digital hype) and forgotten the other 7P’s of Marketing.

If you do recall proper Marketing Management, just for a second, you’ll recall that new markets arise daily, and new products that better satisfy the needs of market segments are the fast road to blue ocean sales, profits, market share, success, and return on shareholders’ funds and outstanding EBIT.

Product Development Delivers Competitive Edge

The operational focus in FMCG led them to discover that over 50% of profits come from products launched in the past 3 years.

Clever strategic marketing by banks has helped them reap millions in extra profits, without increasing transactions, simply by developing new products that better match the needs and wants of certain market segments, while better matching the capabilities and efficiencies of their organisations.

Product Development Is Getting More Sophisticated

As New Product Development consultants, we have seen a constant sophistication since we began 19 years ago!

It is time to share new and proven updates on New Product Development… changes in thinking, methods, adaptations.. as well as a reminder of the basic Laws of Exchange and the correct strategic directions and actions to take in certain, pre-set circumstances.

For instance, in just a few years, the Stage-Gate process for New Product Development has gone from academic indifference to usage by 80% of USA corporations!

Training Workshop on 2016 Issues, Techniques & Methods In New Product Development

Why not catch up, train some new executives, revitalise some old ones, and tune-up your whole Product Development team by attending my upcoming Product Development course in Kuala Lumpur this June?

You can download a brochure from this link , http://j.mp/kl16prodDEV

Feel free to post questions in the comments section so I can reply and with answers that may help others.

It would be GREAT to see you there!

 

 

 

 

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If every SMB used a QUALIFIED marketing consultant there would be  a LOT less SMB’s but a LOT more successful corporations. If not, they’d either be large businesses, merged businesses or different businesses.

Small businesses are, far too often, stunted by the limited skills, incompetence, or timidness of the Owner, CEO, major shareholder.

Qualified Accountants, aggressive Sales executives, IT buffs, Workplace bullies, proud tradesman and rich kids can all end up owning or running a business. They are not bad people, and CAN be successful business managers, if they open their minds to, and receive, GOOD business advice.

Did you know advanced marketing training includes CORRECT responses to make for differing market and business conditions, and the Strategic directions and setting certain business circumstances and avoided in others is an area MOST people don’t assume falls under the responsibility of Marketing Management?

Big companies support heavyweight bureaucracy , sometime crippling politics, excessive salaries in top heavy management structures, and other IN-efficiencies of scale because they embrace productive business disciplines and scientific business principles.

SME’s are more likely to make decisions based on emotion, limited experience and education, the way they’ve always done it, or the cheapest option (likely to be the worst choice)…

Only advanced marketing professionals possess the balance of training and skills in the broad plethora of marketing disciplines, that include:

– Distribution Analysis & Strategy
– Buyer Behaviour Analysis
– B2B strategic methodology
– Marketing Accountability Analysis (ROI, Forecasting, Performance Assessment, Net Marketing Contribution)
– Marketing Communications theory specific to the unique factors of an individual business – rather than those that may be seen to have worked for other businesses
– Pricing Methods and Strategies
– SCIENTIFIC New Product Development
– Understanding of the factors that generate Sustainable Competitive Advantage
– Marketing planning >>> Resource planning >>> Management
– Brand equity, brand portfolio strategies, brand life cycle, etc.
– STP (Segmentation, Targeting, positioning)
– Innovation types, product types, life cycle types, gap analysis..
– The right use of digital, when analogue is still better, and how to maximize returns from both media options

…. and so much more!

The great Conundrum of Marketing is that decision-makers often know so little about the depth and breadth of Marketing, and self-proclaimed marketing experts who are perceived to be good at “Marketing” when their strategic skills are all but absent, far out-number those with REAL skills and true knowledge.

When leaders find the latter, and IF they listen, THAT is when a business prospers… A GOOD Strategic Marketing Consultant will more than pay for themselves (many times over) – that is HOW to recognize a good one, and that is why SMB’s/SME’s should search for and hold on to, a qualified strategic marketing consultant.