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In most fields of study, for example, medicine, the body of scientific study is held in the realms of academia: Knowledge, findings, advances, models and theories openly shared and proudly distributed, discussed passionately and debated publically… with advances evident and progress (relatively) steady. Aahhh, not so with Marketing. Here the boy of funding, knowledge, findings,Continue reading ““Corporate selfishness & academic irrelevancy – the death of a science called ‘marketing’.””