“Digital Marketers”: The New Flat-Earth Society?

What is “Marketing”? Many so-called “Digital Marketers” believe that marketing is a synonym for advertising and promotion. That’s OK… if they focus on the implementation of online promotional tactics AND IF those tactics follow genuinely valid marketing strategies set by someone who understands the true meaning of the word, “Marketing”. I am occasionally attacked byContinue reading ““Digital Marketers”: The New Flat-Earth Society?”

10 Symptoms that show you have Imbalance in your Hierarchies of Marketing

Marketing isn’t right Not satisfactory? Marketing be doing more? Find out how to optimise your marketing here!

Lost Marketing Craftsmanship is tipping balance of power from seller to buyer

In the zenith of the years of excellence in advertising and marketing, the seller controlled the balance of power. Taking the empirical science of “Marketing” revealed by diligent and breakthrough academic work, with open and dedicated support from industry, sellers were industrious about applying the newly discovered “Marketing Concept” – finding out what consumers wantedContinue reading “Lost Marketing Craftsmanship is tipping balance of power from seller to buyer”

Add Advanced Strategic Marketing & TV could be saved

TV could be saved and become the world’s leading mass market medium again – much more powerful than the Internet with a simple innovation. Yes it would take a level of managerial preparedness and adoption of change, but only that necessary as has evolved in the face of needs of viewers and of advertisers… TelevisionContinue reading “Add Advanced Strategic Marketing & TV could be saved”

Why free-to-air TV stations are dying & taking TV advertising to extinction

Ideally, of all industries, TV SHOULD be one that embraces ‘marketing’ with a passion… not only to best understand their clients, but it SHOULD be their business to understand the element of PROMOTION, which they are key to supplying,12.5% to 25 % of the marketing mix, and, in B2C marketing, sometimes over 25% of totalContinue reading “Why free-to-air TV stations are dying & taking TV advertising to extinction”