Why I eat breakfast that tastes of Kerosene

After 40 years of working in “marketing”, much of it FMCG, lots of B2C and nearly as much B2B, I have observed how few senior executives (even those with ‘marketing’ qualifications) actually recognise the power of segmentation. This morning I sat down to eat my breakfast… almost wincing at the foul taste of my GoodnessContinue reading “Why I eat breakfast that tastes of Kerosene”