A revelation & prediction into the root of Apple’s faulty strategy and the future for Apple if it doesn’t change
Marketing isn’t right Not satisfactory? Marketing be doing more? Find out how to optimise your marketing here!
Too many marketing strategists believe their own BS! Pricing Strategy, Communications strategy, Online Strategy, branding strategy etc. isn’t genius… it is obvious, common sense that evolves out of the fact that perfect knowledge leads to perfect decisions. I’ve had an extraordinary number of commercial successes in my career, record-breaking ones… NOT because I am oneContinue reading “Have we abandoned the core root of all business success? (Or Just forgotten the truth?)”
How to tell if you have a dud Marketing Manager Over my career I’ve mixed with charismatic, aggressive, confident, cocky, ignorant, vain and completely incompetent executives with the word “Marketing” in their title and job description. Contracted to recruit Marketing Directors by recruitment agencies that recognise their recruiting personnel are unable to identify the wheatContinue reading “How to tell if you have a dud Marketing Manager”
Dyson vacuum cleaners? Move over, fella!
Fired-up criticism of Cadbury TV advertisement