10 Symptoms that show you have Imbalance in your Hierarchies of Marketing

Marketing isn’t right Not satisfactory? Marketing be doing more? Find out how to optimise your marketing here!

Have we abandoned the core root of all business success? (Or Just forgotten the truth?)

Too many marketing strategists believe their own BS! Pricing Strategy, Communications strategy, Online Strategy, branding strategy etc. isn’t genius… it is obvious, common sense that evolves out of the fact that perfect knowledge leads to perfect decisions. I’ve had an extraordinary number of commercial successes in my career, record-breaking ones… NOT because I am oneContinue reading “Have we abandoned the core root of all business success? (Or Just forgotten the truth?)”

How to tell if you have a dud Marketing Manager

How to tell if you have a dud Marketing Manager Over my career I’ve mixed with charismatic, aggressive, confident, cocky, ignorant, vain and completely incompetent executives with the word “Marketing” in their title and job description. Contracted to recruit Marketing Directors by recruitment agencies that recognise their recruiting personnel are unable to identify the wheatContinue reading “How to tell if you have a dud Marketing Manager”