Do you recall EVERYTHING you learned at Uni?

Do you remember EVERYTHING you learned at Uni? Many graduates in business, who I have talked with, admit they don’t remember everything they were taught at Uni. Some confessed cramming just days before an exam, scraping by with a “Pass” and forgetting much of what they learned within months, or weeks, if not days, afterwards.Continue reading “Do you recall EVERYTHING you learned at Uni?”

How do you KNOW what your customers want?

“Customers” are NOT identical. A “market” is only a corral of market segments. Until business leaders fully accept that fact, businesses will not do as well as they could, probably flounder at some stage, and ultimately fail as their competitors (who DO “get it”) out-manoeuvre them. The Most POWERFUL tool in a business strategist’s arsenalContinue reading “How do you KNOW what your customers want?”

The Biggest Constraint in Commerce is that Only a Small Number of Leaders BELIEVE in the “possible”…

Remember these business quotes? “There will never be a bigger plane built.” — A Boeing engineer, after the first flight of the 247, a twin-engine plane that holds ten people. “There is not the slightest indication that nuclear energy will ever be obtainable. It would mean that the atom would have to be shattered atContinue reading “The Biggest Constraint in Commerce is that Only a Small Number of Leaders BELIEVE in the “possible”…”

The True Path to Make Profitable Sales Soar

The Objective of the following is to empower business leaders to achieve breakthrough, profitable sale growth: Here goes… Understand What “Marketing” is The first thing a CEO MUST do is recognize the definition of the word, “Marketing”… Believing that “Marketing” is simply the “1 ‘P’”, Marketing Communications, or “P=Promotions” … maintaining a perception that “MarketingContinue reading “The True Path to Make Profitable Sales Soar”

FMCG Marketing in Australia

Members of the Sales & Marketing Institute of Australia might remember my presentation, “Coles & Woolies aren’t the bad guys, we are!”, at the FMCG Summit in August, 2012. In this presentation, I suggested… The fundamentals of solid FMCG haven’t changed – and won’t Loyalty data has become an information goldmine FMCG now beats to differentContinue reading “FMCG Marketing in Australia”

Have we abandoned the core root of all business success? (Or Just forgotten the truth?)

Too many marketing strategists believe their own BS! Pricing Strategy, Communications strategy, Online Strategy, branding strategy etc. isn’t genius… it is obvious, common sense that evolves out of the fact that perfect knowledge leads to perfect decisions. I’ve had an extraordinary number of commercial successes in my career, record-breaking ones… NOT because I am oneContinue reading “Have we abandoned the core root of all business success? (Or Just forgotten the truth?)”

The One & Only Obstacle to Business Growth – Where the ‘buck’ stops

The older I get, the more I learn how much I don’t know – but also the more I recognise so-called “business experts” don’t know as well. I guess that’s fair, except at least I know how much I don’t know… others appear to “believe their own BS”. The latest manifestation became glaringly apparent inContinue reading “The One & Only Obstacle to Business Growth – Where the ‘buck’ stops”