Are Qantas and Virgin Bosses Failures?

Are the RIGHT people in Qantas and Virgin equipped to be in charge? The lack of strategic competence by the Board and executive of Qantas and Virgin is NOT new. American Rail ignored change in the demand for transport when cars went into mass production: Instead of adapting, they threw their hands up and said,Continue reading “Are Qantas and Virgin Bosses Failures?”

How do you KNOW what your customers want?

“Customers” are NOT identical. A “market” is only a corral of market segments. Until business leaders fully accept that fact, businesses will not do as well as they could, probably flounder at some stage, and ultimately fail as their competitors (who DO “get it”) out-manoeuvre them. The Most POWERFUL tool in a business strategist’s arsenalContinue reading “How do you KNOW what your customers want?”

The Biggest Constraint in Commerce is that Only a Small Number of Leaders BELIEVE in the “possible”…

Remember these business quotes? “There will never be a bigger plane built.” — A Boeing engineer, after the first flight of the 247, a twin-engine plane that holds ten people. “There is not the slightest indication that nuclear energy will ever be obtainable. It would mean that the atom would have to be shattered atContinue reading “The Biggest Constraint in Commerce is that Only a Small Number of Leaders BELIEVE in the “possible”…”

The Curse of Corporate Business – Why The Mega Companies Are Floundering

Why So Many Huge Companies are Floundering in the Digital Age. I explain the detailed reasons “why” in my book, “The Four Faces of Marketing” which readers can download below… but summarily, Companies aren’t “good” or “bad” it’s their decision-making leaders that are the important variable! In larger companies like P&G, Unilever & General Mills,Continue reading “The Curse of Corporate Business – Why The Mega Companies Are Floundering”

Is Your CEO a Fraud, Fake or Failure About to Happen?

They say, “Cream Rises to the Top”, and generally it does… rancid or not! How can you determine if the CEO, leading the Company you have your life savings invested in, or who is the employer controlling your professional and financial future, or is the head of the organisation you’re counting on for your security…Continue reading “Is Your CEO a Fraud, Fake or Failure About to Happen?”

The True Path to Make Profitable Sales Soar

The Objective of the following is to empower business leaders to achieve breakthrough, profitable sale growth: Here goes… Understand What “Marketing” is The first thing a CEO MUST do is recognize the definition of the word, “Marketing”… Believing that “Marketing” is simply the “1 ‘P’”, Marketing Communications, or “P=Promotions” … maintaining a perception that “MarketingContinue reading “The True Path to Make Profitable Sales Soar”

Have we abandoned the core root of all business success? (Or Just forgotten the truth?)

Too many marketing strategists believe their own BS! Pricing Strategy, Communications strategy, Online Strategy, branding strategy etc. isn’t genius… it is obvious, common sense that evolves out of the fact that perfect knowledge leads to perfect decisions. I’ve had an extraordinary number of commercial successes in my career, record-breaking ones… NOT because I am oneContinue reading “Have we abandoned the core root of all business success? (Or Just forgotten the truth?)”

Same old, same old… now its Darrell Lea

Darrell Lea shouldn’t have gone broke, and COULD be saved… but is would take an open-minded and clear-thinking CEO, fully supported by shareholders, to save it. DL, like so many other medium and large companies, suffers the two most eroding factors in business decline: Operational focus (not strategic) and corporate arrogance (generated by leadership ofContinue reading “Same old, same old… now its Darrell Lea”