Do you recall EVERYTHING you learned at Uni?

Do you remember EVERYTHING you learned at Uni? Many graduates in business, who I have talked with, admit they don’t remember everything they were taught at Uni. Some confessed cramming just days before an exam, scraping by with a “Pass” and forgetting much of what they learned within months, or weeks, if not days, afterwards.Continue reading “Do you recall EVERYTHING you learned at Uni?”

How do you KNOW what your customers want?

“Customers” are NOT identical. A “market” is only a corral of market segments. Until business leaders fully accept that fact, businesses will not do as well as they could, probably flounder at some stage, and ultimately fail as their competitors (who DO “get it”) out-manoeuvre them. The Most POWERFUL tool in a business strategist’s arsenalContinue reading “How do you KNOW what your customers want?”

Have we abandoned the core root of all business success? (Or Just forgotten the truth?)

Too many marketing strategists believe their own BS! Pricing Strategy, Communications strategy, Online Strategy, branding strategy etc. isn’t genius… it is obvious, common sense that evolves out of the fact that perfect knowledge leads to perfect decisions. I’ve had an extraordinary number of commercial successes in my career, record-breaking ones… NOT because I am oneContinue reading “Have we abandoned the core root of all business success? (Or Just forgotten the truth?)”

SMM: Why Marketing Theory now carries even MORE importance

The dynamics of the marketing world is now firmly ‘internet-centric’ .   At least ‘8 times more powerful than TV’ ever was, potentially more cost efficient on a cost per contact basis (although lack of skills means this does not yet hold true for many), able to target better than past media (skills allowing, again),Continue reading “SMM: Why Marketing Theory now carries even MORE importance”

Challenges and Solutions to the supermarket duopoly – Coles & Woolworths aren’t the bad guys – we are!

The following is a summary of my presentation at the 2012 FMCG Summit on Longevity, held at MGSM. Every company must follow its mandate/mission/vision and derived corporate objectives: That’s the Board of Management’s job! So why is everyone complaining that WW & Coles are making it hard? It’s their job to maximize profit…. and oursContinue reading “Challenges and Solutions to the supermarket duopoly – Coles & Woolworths aren’t the bad guys – we are!”