Darrell Lea shouldn’t have gone broke, and COULD be saved… but is would take an open-minded and clear-thinking CEO, fully supported by shareholders, to save it.

DL, like so many other medium and large companies, suffers the two most eroding factors in business decline: Operational focus (not strategic) and corporate arrogance (generated by leadership of senior executives).

DL needed, and could still be saved by, blue ocean strategies identifiable by the most rudimentary market research, a disciplined adoption of advanced product portfolio management, a re-alignment of customer experience management, and an investment in corporate marketing governance, but mostly by skilled and prudent leadership.

The TRUTH is businesses don’t fail, management does. No difference here to Ansett, FAI, or any other noteworthy failure.