“Digital Marketers”: The New Flat-Earth Society?

What is “Marketing”? Many so-called “Digital Marketers” believe that marketing is a synonym for advertising and promotion. That’s OK… if they focus on the implementation of online promotional tactics AND IF those tactics follow genuinely valid marketing strategies set by someone who understands the true meaning of the word, “Marketing”. I am occasionally attacked byContinue reading ““Digital Marketers”: The New Flat-Earth Society?”