Masters of Brand Decay – How to turn a Big Business into a Dead One

Understanding and utilising the response tools available under the Law of Diminishing Brand Loyalty couldn’t be better demonstrated than by the multi-national, Fitness First. Let alone falling VERY short of customer expectations, Fitness First fails to deal with customer complaints, exacerbating their brand decay. From a marketing management perspective they are clearly ignorant market needs,Continue reading “Masters of Brand Decay – How to turn a Big Business into a Dead One”