FMCG Marketing in Australia

Members of the Sales & Marketing Institute of Australia might remember my presentation, “Coles & Woolies aren’t the bad guys, we are!”, at the FMCG Summit in August, 2012. In this presentation, I suggested… The fundamentals of solid FMCG haven’t changed – and won’t Loyalty data has become an information goldmine FMCG now beats to differentContinue reading “FMCG Marketing in Australia”

Supermarkets potentially can own ALL the FMCG brands of the future.

A recent Linked In discussion referred to a study predicting that Australian Supermarkets will retail 33% of private label brands. The article suggests that supermarkets have made 33% generics a reality when, in fact, its been manufacturers that have created this environment! Short-term profit gouging, and/or criminally negligent marketing management, and simply ignorant brand stewardshipContinue reading “Supermarkets potentially can own ALL the FMCG brands of the future.”

Challenges and Solutions to the supermarket duopoly – Coles & Woolworths aren’t the bad guys – we are!

The following is a summary of my presentation at the 2012 FMCG Summit on Longevity, held at MGSM. Every company must follow its mandate/mission/vision and derived corporate objectives: That’s the Board of Management’s job! So why is everyone complaining that WW & Coles are making it hard? It’s their job to maximize profit…. and oursContinue reading “Challenges and Solutions to the supermarket duopoly – Coles & Woolworths aren’t the bad guys – we are!”