A Tear for Coles & Woolworths

Poor WW & Coles – Hard Frustrating Unsatisfying! Spare a moment of sympathy for executives, senior management, C-suite leaders and directors of Woolworths and Coles. Yes, they get paid well but at what cost? For decades they have suffered in absence of the wisdom of the ages, best summarized by legendary strategist, Sun Tzu, whoContinue reading “A Tear for Coles & Woolworths”

The Easiest Way for Businesses to Make Billions

Why Do Businesses Stray from the Proven Path to Making Billions? I recall the adage, “Not advertising is like kissing someone in the dark… YOU know what you’re doing, but nobody else does.” Market research tells you: If there are any kissable people in the dark, How to find them, What sort of kiss theyContinue reading “The Easiest Way for Businesses to Make Billions”

The Two Most Common Threats to Big Corporates – Suffered by Woolworths

The two most common threats to big corporates can be ORGANISATIONAL and/or ENVIRONMENTAL.   As I’ve often said, “Companies don’t fail. Businesses don’t fail. Products don’t fail. Brands don’t fail… It is Leadership and Management that causes these to fail.”   In Woolworths case, their internal issues are their sheer refusal to believe that anyoneContinue reading “The Two Most Common Threats to Big Corporates – Suffered by Woolworths”

FMCG Marketing in Australia

Members of the Sales & Marketing Institute of Australia might remember my presentation, “Coles & Woolies aren’t the bad guys, we are!”, at the FMCG Summit in August, 2012. In this presentation, I suggested… The fundamentals of solid FMCG haven’t changed – and won’t Loyalty data has become an information goldmine FMCG now beats to differentContinue reading “FMCG Marketing in Australia”

Have we abandoned the core root of all business success? (Or Just forgotten the truth?)

Too many marketing strategists believe their own BS! Pricing Strategy, Communications strategy, Online Strategy, branding strategy etc. isn’t genius… it is obvious, common sense that evolves out of the fact that perfect knowledge leads to perfect decisions. I’ve had an extraordinary number of commercial successes in my career, record-breaking ones… NOT because I am oneContinue reading “Have we abandoned the core root of all business success? (Or Just forgotten the truth?)”

Lost Marketing Craftsmanship is tipping balance of power from seller to buyer

In the zenith of the years of excellence in advertising and marketing, the seller controlled the balance of power. Taking the empirical science of “Marketing” revealed by diligent and breakthrough academic work, with open and dedicated support from industry, sellers were industrious about applying the newly discovered “Marketing Concept” – finding out what consumers wantedContinue reading “Lost Marketing Craftsmanship is tipping balance of power from seller to buyer”

Supermarkets potentially can own ALL the FMCG brands of the future.

A recent Linked In discussion referred to a study predicting that Australian Supermarkets will retail 33% of private label brands. The article suggests that supermarkets have made 33% generics a reality when, in fact, its been manufacturers that have created this environment! Short-term profit gouging, and/or criminally negligent marketing management, and simply ignorant brand stewardshipContinue reading “Supermarkets potentially can own ALL the FMCG brands of the future.”

Challenges and Solutions to the supermarket duopoly – Coles & Woolworths aren’t the bad guys – we are!

The following is a summary of my presentation at the 2012 FMCG Summit on Longevity, held at MGSM. Every company must follow its mandate/mission/vision and derived corporate objectives: That’s the Board of Management’s job! So why is everyone complaining that WW & Coles are making it hard? It’s their job to maximize profit…. and oursContinue reading “Challenges and Solutions to the supermarket duopoly – Coles & Woolworths aren’t the bad guys – we are!”

Deleted by Woolworths

Last week, yet another entrepreneur came to Launch Engineering, bemoaning they had just been told they are to be deleted from Woolworths shelves and could we help… So, within 4 days we have collected market research, assessed competition, performed a guerrilla market segmentation assessment, and written a mini category review. The decision is in reviewContinue reading “Deleted by Woolworths”