Have we abandoned the core root of all business success? (Or Just forgotten the truth?)

Too many marketing strategists believe their own BS! Pricing Strategy, Communications strategy, Online Strategy, branding strategy etc. isn’t genius… it is obvious, common sense that evolves out of the fact that perfect knowledge leads to perfect decisions. I’ve had an extraordinary number of commercial successes in my career, record-breaking ones… NOT because I am oneContinue reading “Have we abandoned the core root of all business success? (Or Just forgotten the truth?)”

The Internet is the worst thing that ever happened to marketing!

We all agree the World Wide Web is the most significant change to mass communication since the printing press, but I accuse the Internet of creating HUGE interference to the evolution of the craft of marketing. Like bees to honey, any new innovation attracts an unruly bunch of vocal profiteers and, in this case, ‘cowboys’,Continue reading “The Internet is the worst thing that ever happened to marketing!”