How lack of strategic marketing acumen cascades down through the whole organisation.

An example of how ignorance of the Hierarchies of Marketing can corrode success. There is a large company – one of the world’s top 500 companies – headed for hard times due to an absence of strategic acumen. It is a business that owns, operates or manages thousands of holiday resorts across the world. OneContinue reading “How lack of strategic marketing acumen cascades down through the whole organisation.”