SMM: Why Marketing Theory now carries even MORE importance

The dynamics of the marketing world is now firmly ‘internet-centric’ .   At least ‘8 times more powerful than TV’ ever was, potentially more cost efficient on a cost per contact basis (although lack of skills means this does not yet hold true for many), able to target better than past media (skills allowing, again),Continue reading “SMM: Why Marketing Theory now carries even MORE importance”

The Internet is the worst thing that ever happened to marketing!

We all agree the World Wide Web is the most significant change to mass communication since the printing press, but I accuse the Internet of creating HUGE interference to the evolution of the craft of marketing. Like bees to honey, any new innovation attracts an unruly bunch of vocal profiteers and, in this case, ‘cowboys’,Continue reading “The Internet is the worst thing that ever happened to marketing!”