Mobile Phone Giants are getting it so, so wrong!

Any decent marketing strategist KNOWS that the two most powerful tools in strategic marketing are segmentation and differentiation, and when to use the right tool. Clearly no-one has told the world’s leading mobile phone manufacturers, or they simply are not listening to their marketing advisors! Instead, they are looking for gimmicks, fads, and features toContinue reading “Mobile Phone Giants are getting it so, so wrong!”