“Digital Marketers”: The New Flat-Earth Society?

What is “Marketing”? Many so-called “Digital Marketers” believe that marketing is a synonym for advertising and promotion. That’s OK… if they focus on the implementation of online promotional tactics AND IF those tactics follow genuinely valid marketing strategies set by someone who understands the true meaning of the word, “Marketing”. I am occasionally attacked byContinue reading ““Digital Marketers”: The New Flat-Earth Society?”

A Tear for Coles & Woolworths

Poor WW & Coles – Hard Frustrating Unsatisfying! Spare a moment of sympathy for executives, senior management, C-suite leaders and directors of Woolworths and Coles. Yes, they get paid well but at what cost? For decades they have suffered in absence of the wisdom of the ages, best summarized by legendary strategist, Sun Tzu, whoContinue reading “A Tear for Coles & Woolworths”

How do you KNOW what your customers want?

“Customers” are NOT identical. A “market” is only a corral of market segments. Until business leaders fully accept that fact, businesses will not do as well as they could, probably flounder at some stage, and ultimately fail as their competitors (who DO “get it”) out-manoeuvre them. The Most POWERFUL tool in a business strategist’s arsenalContinue reading “How do you KNOW what your customers want?”

Why You Cannot Afford Silos between Sales & Marketing

What Factors Make Sales People Successful? I recently shared a Linked In comment, and in my keynote presentations and workshops discuss, a large & intense formal commercial study of selling skills, that showed only two significantly important factors determine a sales person’s success… How hard salespeople work (calls, preparation, & face-to-face time in front ofContinue reading “Why You Cannot Afford Silos between Sales & Marketing”

Is Your CEO a Fraud, Fake or Failure About to Happen?

They say, “Cream Rises to the Top”, and generally it does… rancid or not! How can you determine if the CEO, leading the Company you have your life savings invested in, or who is the employer controlling your professional and financial future, or is the head of the organisation you’re counting on for your security…Continue reading “Is Your CEO a Fraud, Fake or Failure About to Happen?”

The Easiest Way for Businesses to Make Billions

Why Do Businesses Stray from the Proven Path to Making Billions? I recall the adage, “Not advertising is like kissing someone in the dark… YOU know what you’re doing, but nobody else does.” Market research tells you: If there are any kissable people in the dark, How to find them, What sort of kiss theyContinue reading “The Easiest Way for Businesses to Make Billions”

The True Path to Make Profitable Sales Soar

The Objective of the following is to empower business leaders to achieve breakthrough, profitable sale growth: Here goes… Understand What “Marketing” is The first thing a CEO MUST do is recognize the definition of the word, “Marketing”… Believing that “Marketing” is simply the “1 ‘P’”, Marketing Communications, or “P=Promotions” … maintaining a perception that “MarketingContinue reading “The True Path to Make Profitable Sales Soar”

Facts about business that just might be the secret to success…

Better Sales from Marketing Business people share a lust for sales. Great sales! Extraordinary sales! Record-breaking sales. “How to get better sales” preoccupies them, drives them, absorbs them.  They pine for profitable sales, AND they crave sales that are as easy as possible. Business turned to academia… Economics couldn’t Economics couldn’t conjure up sales. AccountingContinue reading “Facts about business that just might be the secret to success…”

Have we abandoned the core root of all business success? (Or Just forgotten the truth?)

Too many marketing strategists believe their own BS! Pricing Strategy, Communications strategy, Online Strategy, branding strategy etc. isn’t genius… it is obvious, common sense that evolves out of the fact that perfect knowledge leads to perfect decisions. I’ve had an extraordinary number of commercial successes in my career, record-breaking ones… NOT because I am oneContinue reading “Have we abandoned the core root of all business success? (Or Just forgotten the truth?)”

Qantas – sad but true

A peer sent me this email. The subject line sad “Sad but true”… A man is alone in an airport lounge. A beautiful woman walks in and sits down at the table next to him. He decides because she’s wearing a uniform, she’s probably an off-duty flight attendant. So he decides to have a goContinue reading “Qantas – sad but true”

So many businesses could boom beyond all expectations…

So many businesses could boom beyond all expectations…… If ONLY they knew how much they don’t know, when it comes to ‘marketing’. So many still think that “marketing” is “promotion”. Others perceive it as simply ‘selling’. Dangerous CEO’s think marketing is just ‘fluff’. Companies that have leaders with this perception are ultimately doomed… proven infinitely,Continue reading “So many businesses could boom beyond all expectations…”

Frustration is viral

Frustration is a viral sentiment spreading throughout the global business community, “How do you find executive management who can truly achieve results, embrace cutting-edge methods and implement bold new ways to succeed?” Business success comes not by natural intuition, through costly mistakes, charismatic diplomacy or knowing the ‘right’ people. (This attitude has, and continues to,Continue reading “Frustration is viral”

Add Advanced Strategic Marketing & TV could be saved

TV could be saved and become the world’s leading mass market medium again – much more powerful than the Internet with a simple innovation. Yes it would take a level of managerial preparedness and adoption of change, but only that necessary as has evolved in the face of needs of viewers and of advertisers… TelevisionContinue reading “Add Advanced Strategic Marketing & TV could be saved”

Same old, same old… now its Darrell Lea

Darrell Lea shouldn’t have gone broke, and COULD be saved… but is would take an open-minded and clear-thinking CEO, fully supported by shareholders, to save it. DL, like so many other medium and large companies, suffers the two most eroding factors in business decline: Operational focus (not strategic) and corporate arrogance (generated by leadership ofContinue reading “Same old, same old… now its Darrell Lea”

Once we were (marketing) warriors…

During my Feb 2012 presentation at the FMCG summit at MGSM in Sydney, I asked the group of about 60, “When did you do your last segmentation study?”. I was appalled to find only 1 company had undertaken a segmentation study in the past seven years… SEVEN YEARS!!!!!!!! (Less frequent than 3 years is consideredContinue reading “Once we were (marketing) warriors…”