The Easiest Way for Businesses to Make Billions

Why Do Businesses Stray from the Proven Path to Making Billions? I recall the adage, “Not advertising is like kissing someone in the dark… YOU know what you’re doing, but nobody else does.” Market research tells you: If there are any kissable people in the dark, How to find them, What sort of kiss theyContinue reading “The Easiest Way for Businesses to Make Billions”

Are Most Executives Drowning in Puddles?

43 years of Marketing… And it struck me that I have been obsessed with perfection of application and implementation of marketing excellence for 40 of those years – holy hell! To be fair, my blind faith in commercially-usable academic knowledge has been the major reason I have pulled off some record-breaking successes in my career…Continue reading “Are Most Executives Drowning in Puddles?”

Have we abandoned the core root of all business success? (Or Just forgotten the truth?)

Too many marketing strategists believe their own BS! Pricing Strategy, Communications strategy, Online Strategy, branding strategy etc. isn’t genius… it is obvious, common sense that evolves out of the fact that perfect knowledge leads to perfect decisions. I’ve had an extraordinary number of commercial successes in my career, record-breaking ones… NOT because I am oneContinue reading “Have we abandoned the core root of all business success? (Or Just forgotten the truth?)”

So many businesses could boom beyond all expectations…

So many businesses could boom beyond all expectations…… If ONLY they knew how much they don’t know, when it comes to ‘marketing’. So many still think that “marketing” is “promotion”. Others perceive it as simply ‘selling’. Dangerous CEO’s think marketing is just ‘fluff’. Companies that have leaders with this perception are ultimately doomed… proven infinitely,Continue reading “So many businesses could boom beyond all expectations…”

Why free-to-air TV stations are dying & taking TV advertising to extinction

Ideally, of all industries, TV SHOULD be one that embraces ‘marketing’ with a passion… not only to best understand their clients, but it SHOULD be their business to understand the element of PROMOTION, which they are key to supplying,12.5% to 25 % of the marketing mix, and, in B2C marketing, sometimes over 25% of totalContinue reading “Why free-to-air TV stations are dying & taking TV advertising to extinction”

Same old, same old… now its Darrell Lea

Darrell Lea shouldn’t have gone broke, and COULD be saved… but is would take an open-minded and clear-thinking CEO, fully supported by shareholders, to save it. DL, like so many other medium and large companies, suffers the two most eroding factors in business decline: Operational focus (not strategic) and corporate arrogance (generated by leadership ofContinue reading “Same old, same old… now its Darrell Lea”

Challenges and Solutions to the supermarket duopoly – Coles & Woolworths aren’t the bad guys – we are!

The following is a summary of my presentation at the 2012 FMCG Summit on Longevity, held at MGSM. Every company must follow its mandate/mission/vision and derived corporate objectives: That’s the Board of Management’s job! So why is everyone complaining that WW & Coles are making it hard? It’s their job to maximize profit…. and oursContinue reading “Challenges and Solutions to the supermarket duopoly – Coles & Woolworths aren’t the bad guys – we are!”