The Missing Skill of a chief human resources officer (CHRO) or chief people officer (CPO)?

The Co-dependency Between HR, Recruitment & Marketing The Worldwide Employee Engagement Crisis Remains – Why? Yes, 60+% of employees are unengaged: 50% of them due to their boss, 34% because they don’t know or understand their employer’s mission & vision! BUT is this because 95% of leaders do not know the true meaning of #marketing?Continue reading “The Missing Skill of a chief human resources officer (CHRO) or chief people officer (CPO)?”

“Digital Marketers”: The New Flat-Earth Society?

What is “Marketing”? Many so-called “Digital Marketers” believe that marketing is a synonym for advertising and promotion. That’s OK… if they focus on the implementation of online promotional tactics AND IF those tactics follow genuinely valid marketing strategies set by someone who understands the true meaning of the word, “Marketing”. I am occasionally attacked byContinue reading ““Digital Marketers”: The New Flat-Earth Society?”