Have we abandoned the core root of all business success? (Or Just forgotten the truth?)

Too many marketing strategists believe their own BS! Pricing Strategy, Communications strategy, Online Strategy, branding strategy etc. isn’t genius… it is obvious, common sense that evolves out of the fact that perfect knowledge leads to perfect decisions. I’ve had an extraordinary number of commercial successes in my career, record-breaking ones… NOT because I am oneContinue reading “Have we abandoned the core root of all business success? (Or Just forgotten the truth?)”

“Corporate selfishness & academic irrelevancy – the death of a science called ‘marketing’.”

In most fields of study, for example, medicine, the body of scientific study is held in the realms of academia: Knowledge, findings, advances, models and theories openly shared and proudly distributed, discussed passionately and debated publically… with advances evident and progress (relatively) steady. Aahhh, not so with Marketing. Here the boy of funding, knowledge, findings,Continue reading ““Corporate selfishness & academic irrelevancy – the death of a science called ‘marketing’.””