Too many marketing strategists believe their own BS! Pricing Strategy, Communications strategy, Online Strategy, branding strategy etc. isn’t genius… it is obvious, common sense that evolves out of the fact that perfect knowledge leads to perfect decisions. I’ve had an extraordinary number of commercial successes in my career, record-breaking ones… NOT because I am oneContinue reading “Have we abandoned the core root of all business success? (Or Just forgotten the truth?)”
Understanding and utilising the response tools available under the Law of Diminishing Brand Loyalty couldn’t be better demonstrated than by the multi-national, Fitness First. Let alone falling VERY short of customer expectations, Fitness First fails to deal with customer complaints, exacerbating their brand decay. From a marketing management perspective they are clearly ignorant market needs,Continue reading “Masters of Brand Decay – How to turn a Big Business into a Dead One”
Does ANYONE with marketing training perceive the latest Cadbury TV ad as valid marketing communications?