Are you betting everything, your future, your financial security, your professional reputation, your life savings… on your upcoming product launch?

You’re not the first to be going through this nerve-wracking experience.

Are you fearful of the disappointing, gut-wrenching possibility, no matter HOW unlikely, that having spent months (even years) creating and refining a product you believe will truly help people, finally offering it for sale, that it might gather dust when no one buys it?

Wouldn’t you feel better with some sort of safety check, or protection against making an error of judgement, to remove any possibility of a single but crucial, launch-ruining omission, that could turn your product launch from a triumphant success into the mistake of your life?

Its great that every thing looks hunky dory. I bet you’re sure you’ve considered all the issues… but, even if you are100% confident you couldn’t possibly have forgotten, overlooked, or failed to consider anything… Isn’t it worth just double-checking the plan that might change the very course of your life?

Then why not take five smart minutes and do a Pre-Launch assessment? It is a proven, valid tool that measures the factors known to have significant effect on the outcome of product launches. It exposes oversights. It reveals hidden issues. It identifies any shortcomings and it suggests possible improvements to your product launch plans so you nail success.

The executives of Launch Engineering, a marketing consultancy dedicated to the scientific application of marketing knowledge to product development & launch, have been developing, planning, marketing and launching new products and business concepts for over 35 years.

Now, they have digitised key findings into a simple online, do-it-yourself pre-launch analytical tool.., prelaunchchecker.com

Whether you’re trying to launch a new product for a big corporation, or a new business or even start from scratch, the unique pre-launch assessment gives you a disciplined, objective, academically sound, and commercially proven means of predicting your certainty of product launch success.

What makes the Pre launch evaluation so special is the sophisticated basis in which it was built… on the back of a huge University study that determined the key factors in successful product launch proven by then 40 years of commercial application. It is an unique method of making sure your product launch will be as successful as it possibly can, and a safety net that warns you before you launch a product that cannot succeed.

Let’s take a look at how the Pre-Launch Evaluation helps you identify and measure the variables so you make sure you have a winner, and launch it in the most optimal way…

The analysis addresses the key factors that are known to have a significant effect on the outcome of a product launch.

The scores that you give for each factor are than assessed according to the known significance, or value, of each and every key factor, so a mathematically generated performance indicator is produced to give an objective and non-emotional assessment of the likelihood of product launch success.

This final score definitively indicates probable product launch outcomes… AND has the bonus benefit of identifying the areas that need to be improved to improve the score and optimise the likely launch result.

Over the past 17 years Launch Engineering executives have used this method over and over again… and its NEVER failed!

To put it into perspective, its created breakthrough profits and income, and saved millions in avoidable losses.

Here, in more specific detail, is what this Pre-Launch Evaluation is all about:

* Works with any product category and industry type

* Identifies the significant factors while undistracted by issues of no or small relevance

* Presents a strong business case for investors or bean counters, cynics or worry-warts

* Assist effective marketing planning, particularly contingency planning as well as feedback and control.

* Fires off a warning cannon if the launch concept is faulty

* Based on the synergistic power of academic modelling AND commercial experience

Ready to get started? If you’re thinking it costs a fortune.. and that this is some sort of direct-marketing itch to squeeze you for money… its not!

In the contrary, it is a philanthropic attempt to save people from making boo-boos. Its our attempt the destroy the appalling failure rate of new products. We genuinely want to protect people’s lives, jobs, future, reputations, relationships and careers.

It ridiculous that the knowledge it there, and NOT offered to protect those many people who have lost their homes, their jobs, friends and family ties without the information that is available from a Pre-Launch Evaluation.

The reason we’ve digitised the Pre-Launch Evaluation is so people who are about to launch a new product and who desperately need it to work, people who cannot afford a failed launch, have a valid and useful safety fence.

Yes, its true our firm offers an advanced Pre-Launch Evaluation, where we send a crack team or senior consultants into a corporation to rake and study every facet and then develop a knockout marketing plan… but even the decision makers there can now see whether they NEED this, by first using the online DIY service.

If you want to dodge the product failure bullet, if you’re looking for peace of mind to confidently launch your big idea, if you want to glide through your launch with confidence, knowing that your dreams will soon be reality, then just check out prelaunchchecker.com.

If you’re serious about making your product launch a success, launching successfully and generating a real achievement that your peers and even your competitors will respect, you need to take action and get the odds on your side… If the fear of a failed product launch needs to be buried, or you just want to feel secure… you can resolve all concerns quickly, easily and efficiently.

At worst, you’ll sleep easier knowing your plans, hopes and aspirations will be a reality.

When you ‘nail’ a product launch, you’re everyone’s hero: Your suppliers revere you, your boss admires you, your bank manager congratulates you, and your staff worship you as you collect accolades for your marketing and entrepreneurial prowess…

(… Unfortunately, if you do fail, it the reverse.)

We want the success outcome for everyone, so spread the news and get everyone using the prelaunch checker evaluation from now on?

The direct link is prelaunchchecker.com… but you can also get to it from the launchengineering.com web site

Advertisements

Sometimes, it seems like people have forgotten that a marketing plan should be a clear and concise set of directions that, if followed correctly, ensure you achieve or exceed your goals.
So many marketing plans end up being a report of where the business is now, or a weak wish-list of what the writer thinks might be as good a guess as any.
While many businesses accept the importance of a marketing plan, few know where to start or the questions to ask to build this comprehensive and powerful business tool.
Partly this is because few marketing planners actually have a decent marketing planning template or marketing planning workbook on which they can craft and build a winning marketing plan. See this blog for more>> http://wp.me/pO33U-1r
With literally thousands of awful, limited, and distracting documents offered on the web, all promising they represent a decent marketing plan template, the problem is magnified. Discriminating planners find these are not written by marketing planners, or those whose marketing planning skills and talent have much to be desired. The documents offered appear to be plagiarised extracts from basic business textbooks, devoid of commercial marketing planning functionality.
Since rising to Marketing Manager level in the mid 80’s, I’ve learned, the hard way, how to put together marketing plans that work, and have written around 30 marketing plans since then: 3 were not implemented due to politics of weak management, every other one succeeded.
Since my current consulting firm, Launch Engineering, has been going, we’ve seen frequent occurrences where an aspiring entrepreneur, middle management, marketing executive, or a frustrated COO brings us their marketing plan built upon a generic marketing plan template they’ve wasted weeks of their valuable time trying to fit their business into: The structure of a marketing plan template they have acquired, having distracted them from the key, specific and individual issues that may make or break them.
After seeing this over and over we said to ourselves, “There needs to be a better option for marketing planners.” So we set about empowering marketing planners to identify the real issues and key variables to build proper marketing plans. We built a professional’s marketing planning workbook.
Sharing this with key clients across diverse industries such as banking, telecommunications, infant nutrition, tobacco, international air transport and fashion retailing, this marketing planning workbook has proven to be universally applicable for building marketing plans that are relevant and individual, while being concise and implementable.”
As a non-profit endeavour, we simply called it “the Ultimate Marketing Planning Workbook”, an Excel formatted document of over 30 individual worksheets that force the marketing planner to explore the pertinent issues, and dismiss irrelevancy. Marketing Plans evolve from the workbook’s output of isolating the key issues and identifying the tactics, resources, and strategies necessary to achieve marketing objectives.
Peers, colleagues and even a few clients says the tool is worth its weight in gold and that making it available at a nominal price doesn’t indicate its true value.
However, in an effort to enlighten struggling marketing executives, and raise the bar (so to speak) we decided to release it for only the fulfilment/processing cost.
Anyone who is less than 100% satisfied with their marketing plans will find using this workbook a dream.
Give it a try, go to: http://bit.ly/mktgplan

Nothing beats a good plan…

December 13, 2010

Anyone who has assembled an IKEA product KNOWS the importance of a good set of instructions.

A proper marketing plan, for small or global operations, should be a complete set of instructions that shows the reader EXACTLY how to complete the outcome that they set out to achieve.  A proper marketing plan nominates every step, clearly and concisely, how to arrive at the result you set.

Better than an IKEA set of instructions, a proper marketing plan tells you everything you need to know… what tools and resources you’ll need, what contingencies to be wary of AND what to do if you experience them, what time period the process will consume and what circumstances around you might impede your progress.

Sadly, most templates and examples on the Internet are poor excuses for marketing plans and price is not a yardstick of quality. In fact, most web templates are likely to constrain, interfere and distract from development of a proper marketing plan… because EVERY business is unique.

What makes it harder is that good marketing planners are made not born, so experience and formal training are each as important as the other… a bit like brain surgery or space travel.

There are four parts of a proper marketing plan:

1.    The ‘where are we now?’: Before you know where you are going, and to get to where you want to be, you have to know where you are now…. This means an objective market assessment, understanding of customer, competitor and market segments, your capabilities and competencies, but also the dynamics of the world that are out of your control and how they are likely to effect you.

2.    Very few pioneers set out without a planned destination – and made it home! Setting mission and vision, nominating your purpose and reason for being is one of the most crucial and significant factors in successful business longevity.

3.    The ‘how are we going to get there?” There are ALWAYS choices In travel we have plane trains and automobiles. In marketing we have

4.    What how do we monitor progress and control variance? Few marketing plans even consider contingency, sensitivities, and vigilance.

Embracing the fourth pillar of planning, is insurance against failure.

The BEST way to develop a marketing plan is to write it from scratch. The worst way is to try and edit the very disappointing marketing templates you find splashed across the internet.

So bad are these, that the team at Launch Engineering developed a marketing planning workbook to help people in the DIY marketing planning space.

Have a look at

http://www.launchengineering.com/MarketingPlanTemplate.htm