Are you tired of rubbish marketing plans that only serve to collect dust?

Sometimes, it seems like people have forgotten that a marketing plan should be a clear and concise set of directions that, if followed correctly, ensure you achieve or exceed your goals. So many marketing plans end up being a report of where the business is now, or a weak wish-list of what the writer thinksContinue reading “Are you tired of rubbish marketing plans that only serve to collect dust?”

Nothing beats a good plan…

Anyone who has assembled an IKEA product KNOWS the importance of a good set of instructions. A proper marketing plan, for small or global operations, should be a complete set of instructions that shows the reader EXACTLY how to complete the outcome that they set out to achieve.  A proper marketing plan nominates every step,Continue reading “Nothing beats a good plan…”