The Curse of Corporate Business – Why The Mega Companies Are Floundering

Why So Many Huge Companies are Floundering in the Digital Age. I explain the detailed reasons “why” in my book, “The Four Faces of Marketing” which readers can download below… but summarily, Companies aren’t “good” or “bad” it’s their decision-making leaders that are the important variable! In larger companies like P&G, Unilever & General Mills,Continue reading “The Curse of Corporate Business – Why The Mega Companies Are Floundering”

Mobile Phone Giants are getting it so, so wrong!

Any decent marketing strategist KNOWS that the two most powerful tools in strategic marketing are segmentation and differentiation, and when to use the right tool. Clearly no-one has told the world’s leading mobile phone manufacturers, or they simply are not listening to their marketing advisors! Instead, they are looking for gimmicks, fads, and features toContinue reading “Mobile Phone Giants are getting it so, so wrong!”