Are you betting everything, your future, your financial security, your professional reputation, your life savings… on your upcoming product launch?

You’re not the first to be going through this nerve-wracking experience.

Are you fearful of the disappointing, gut-wrenching possibility, no matter HOW unlikely, that having spent months (even years) creating and refining a product you believe will truly help people, finally offering it for sale, that it might gather dust when no one buys it?

Wouldn’t you feel better with some sort of safety check, or protection against making an error of judgement, to remove any possibility of a single but crucial, launch-ruining omission, that could turn your product launch from a triumphant success into the mistake of your life?

Its great that every thing looks hunky dory. I bet you’re sure you’ve considered all the issues… but, even if you are100% confident you couldn’t possibly have forgotten, overlooked, or failed to consider anything… Isn’t it worth just double-checking the plan that might change the very course of your life?

Then why not take five smart minutes and do a Pre-Launch assessment? It is a proven, valid tool that measures the factors known to have significant effect on the outcome of product launches. It exposes oversights. It reveals hidden issues. It identifies any shortcomings and it suggests possible improvements to your product launch plans so you nail success.

The executives of Launch Engineering, a marketing consultancy dedicated to the scientific application of marketing knowledge to product development & launch, have been developing, planning, marketing and launching new products and business concepts for over 35 years.

Now, they have digitised key findings into a simple online, do-it-yourself pre-launch analytical tool.., prelaunchchecker.com

Whether you’re trying to launch a new product for a big corporation, or a new business or even start from scratch, the unique pre-launch assessment gives you a disciplined, objective, academically sound, and commercially proven means of predicting your certainty of product launch success.

What makes the Pre launch evaluation so special is the sophisticated basis in which it was built… on the back of a huge University study that determined the key factors in successful product launch proven by then 40 years of commercial application. It is an unique method of making sure your product launch will be as successful as it possibly can, and a safety net that warns you before you launch a product that cannot succeed.

Let’s take a look at how the Pre-Launch Evaluation helps you identify and measure the variables so you make sure you have a winner, and launch it in the most optimal way…

The analysis addresses the key factors that are known to have a significant effect on the outcome of a product launch.

The scores that you give for each factor are than assessed according to the known significance, or value, of each and every key factor, so a mathematically generated performance indicator is produced to give an objective and non-emotional assessment of the likelihood of product launch success.

This final score definitively indicates probable product launch outcomes… AND has the bonus benefit of identifying the areas that need to be improved to improve the score and optimise the likely launch result.

Over the past 17 years Launch Engineering executives have used this method over and over again… and its NEVER failed!

To put it into perspective, its created breakthrough profits and income, and saved millions in avoidable losses.

Here, in more specific detail, is what this Pre-Launch Evaluation is all about:

* Works with any product category and industry type

* Identifies the significant factors while undistracted by issues of no or small relevance

* Presents a strong business case for investors or bean counters, cynics or worry-warts

* Assist effective marketing planning, particularly contingency planning as well as feedback and control.

* Fires off a warning cannon if the launch concept is faulty

* Based on the synergistic power of academic modelling AND commercial experience

Ready to get started? If you’re thinking it costs a fortune.. and that this is some sort of direct-marketing itch to squeeze you for money… its not!

In the contrary, it is a philanthropic attempt to save people from making boo-boos. Its our attempt the destroy the appalling failure rate of new products. We genuinely want to protect people’s lives, jobs, future, reputations, relationships and careers.

It ridiculous that the knowledge it there, and NOT offered to protect those many people who have lost their homes, their jobs, friends and family ties without the information that is available from a Pre-Launch Evaluation.

The reason we’ve digitised the Pre-Launch Evaluation is so people who are about to launch a new product and who desperately need it to work, people who cannot afford a failed launch, have a valid and useful safety fence.

Yes, its true our firm offers an advanced Pre-Launch Evaluation, where we send a crack team or senior consultants into a corporation to rake and study every facet and then develop a knockout marketing plan… but even the decision makers there can now see whether they NEED this, by first using the online DIY service.

If you want to dodge the product failure bullet, if you’re looking for peace of mind to confidently launch your big idea, if you want to glide through your launch with confidence, knowing that your dreams will soon be reality, then just check out prelaunchchecker.com.

If you’re serious about making your product launch a success, launching successfully and generating a real achievement that your peers and even your competitors will respect, you need to take action and get the odds on your side… If the fear of a failed product launch needs to be buried, or you just want to feel secure… you can resolve all concerns quickly, easily and efficiently.

At worst, you’ll sleep easier knowing your plans, hopes and aspirations will be a reality.

When you ‘nail’ a product launch, you’re everyone’s hero: Your suppliers revere you, your boss admires you, your bank manager congratulates you, and your staff worship you as you collect accolades for your marketing and entrepreneurial prowess…

(… Unfortunately, if you do fail, it the reverse.)

We want the success outcome for everyone, so spread the news and get everyone using the prelaunch checker evaluation from now on?

The direct link is prelaunchchecker.com… but you can also get to it from the launchengineering.com web site

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Product launch and winning marketing strategies are critical to the future of business… people’s lives are realistically at threat if it goes wrong.
Yet I frequently observe people asking for free marketing advice over a social networks … do they REALLY believe this is the most sensible way to beat a path to success?
For me, its madness, but THOUSANDS of people do it… am I missing something?
Should we expect people to soon start asking their Facebook friends how to remove their own appendix? Or fill their own teeth?
We’ve witnessed the inefficiencies of those who try to do their own tax returns, their own legal representation, their own car repairs… yet executives who should know better appear to be ignorant of the lunacy in making marketing decisions without the benefit of qualifications and years of experience.
Often, my firm gets approached by companies on the verge of destruction… desperate for a quick fix… all too late and angry at the world… when its really this arrogant belief that they can make their own marketing decisions without the benefit of postgraduate specialisations or decades of specific hands=on practice.
While big, and successful companies, empower themselves with marketing methods that are proven, and marketing people who are savvy, SME’s continue to stride deliberately for quicksand, and then wonder why they find themselves gasping for their last breaths.
Is there a way to break this trend? I love to rescue those about to repeat this profound and common mistake….