Have we abandoned the core root of all business success? (Or Just forgotten the truth?)

Too many marketing strategists believe their own BS! Pricing Strategy, Communications strategy, Online Strategy, branding strategy etc. isn’t genius… it is obvious, common sense that evolves out of the fact that perfect knowledge leads to perfect decisions. I’ve had an extraordinary number of commercial successes in my career, record-breaking ones… NOT because I am oneContinue reading “Have we abandoned the core root of all business success? (Or Just forgotten the truth?)”

Deleted by Woolworths

Last week, yet another entrepreneur came to Launch Engineering, bemoaning they had just been told they are to be deleted from Woolworths shelves and could we help… So, within 4 days we have collected market research, assessed competition, performed a guerrilla market segmentation assessment, and written a mini category review. The decision is in reviewContinue reading “Deleted by Woolworths”

Product Launch is so important, so why isn’t it taken seriously?

Product launch and winning marketing strategies are critical to the future of business… people’s lives are realistically at threat if it goes wrong. Yet I frequently observe people asking for free marketing advice over a social networks … do they REALLY believe this is the most sensible way to beat a path to success? ForContinue reading “Product Launch is so important, so why isn’t it taken seriously?”