Lost Marketing Craftsmanship is tipping balance of power from seller to buyer

In the zenith of the years of excellence in advertising and marketing, the seller controlled the balance of power. Taking the empirical science of “Marketing” revealed by diligent and breakthrough academic work, with open and dedicated support from industry, sellers were industrious about applying the newly discovered “Marketing Concept” – finding out what consumers wantedContinue reading “Lost Marketing Craftsmanship is tipping balance of power from seller to buyer”