Do you recall EVERYTHING you learned at Uni?

Do you remember EVERYTHING you learned at Uni? Many graduates in business, who I have talked with, admit they don’t remember everything they were taught at Uni. Some confessed cramming just days before an exam, scraping by with a “Pass” and forgetting much of what they learned within months, or weeks, if not days, afterwards.Continue reading “Do you recall EVERYTHING you learned at Uni?”

The Curse of Corporate Business – Why The Mega Companies Are Floundering

Why So Many Huge Companies are Floundering in the Digital Age. I explain the detailed reasons “why” in my book, “The Four Faces of Marketing” which readers can download below… but summarily, Companies aren’t “good” or “bad” it’s their decision-making leaders that are the important variable! In larger companies like P&G, Unilever & General Mills,Continue reading “The Curse of Corporate Business – Why The Mega Companies Are Floundering”

The Two Most Common Threats to Big Corporates – Suffered by Woolworths

The two most common threats to big corporates can be ORGANISATIONAL and/or ENVIRONMENTAL.   As I’ve often said, “Companies don’t fail. Businesses don’t fail. Products don’t fail. Brands don’t fail… It is Leadership and Management that causes these to fail.”   In Woolworths case, their internal issues are their sheer refusal to believe that anyoneContinue reading “The Two Most Common Threats to Big Corporates – Suffered by Woolworths”

The True Path to Make Profitable Sales Soar

The Objective of the following is to empower business leaders to achieve breakthrough, profitable sale growth: Here goes… Understand What “Marketing” is The first thing a CEO MUST do is recognize the definition of the word, “Marketing”… Believing that “Marketing” is simply the “1 ‘P’”, Marketing Communications, or “P=Promotions” … maintaining a perception that “MarketingContinue reading “The True Path to Make Profitable Sales Soar”

Have we abandoned the core root of all business success? (Or Just forgotten the truth?)

Too many marketing strategists believe their own BS! Pricing Strategy, Communications strategy, Online Strategy, branding strategy etc. isn’t genius… it is obvious, common sense that evolves out of the fact that perfect knowledge leads to perfect decisions. I’ve had an extraordinary number of commercial successes in my career, record-breaking ones… NOT because I am oneContinue reading “Have we abandoned the core root of all business success? (Or Just forgotten the truth?)”

How lack of strategic marketing acumen cascades down through the whole organisation.

An example of how ignorance of the Hierarchies of Marketing can corrode success. There is a large company – one of the world’s top 500 companies – headed for hard times due to an absence of strategic acumen. It is a business that owns, operates or manages thousands of holiday resorts across the world. OneContinue reading “How lack of strategic marketing acumen cascades down through the whole organisation.”