Supermarkets potentially can own ALL the FMCG brands of the future.

A recent Linked In discussion referred to a study predicting that Australian Supermarkets will retail 33% of private label brands. The article suggests that supermarkets have made 33% generics a reality when, in fact, its been manufacturers that have created this environment! Short-term profit gouging, and/or criminally negligent marketing management, and simply ignorant brand stewardshipContinue reading “Supermarkets potentially can own ALL the FMCG brands of the future.”