Add Advanced Strategic Marketing & TV could be saved

TV could be saved and become the world’s leading mass market medium again – much more powerful than the Internet with a simple innovation. Yes it would take a level of managerial preparedness and adoption of change, but only that necessary as has evolved in the face of needs of viewers and of advertisers… TelevisionContinue reading “Add Advanced Strategic Marketing & TV could be saved”

Why free-to-air TV stations are dying & taking TV advertising to extinction

Ideally, of all industries, TV SHOULD be one that embraces ‘marketing’ with a passion… not only to best understand their clients, but it SHOULD be their business to understand the element of PROMOTION, which they are key to supplying,12.5% to 25 % of the marketing mix, and, in B2C marketing, sometimes over 25% of totalContinue reading “Why free-to-air TV stations are dying & taking TV advertising to extinction”